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The “Natura VôVó” line of cosmetic products aims to restore and celebrate the relationship between grandparents and grandchildren. In order to translate this concept into a design, we had to interpret the shape of an existing line for mothers and children and then use a time scale to project the evolution of the relationship to grandparents and grandchildren. Forms and curves convey that evolution. Material translucence was used to enhance the soft texture of the flask, while a balance of warm colors and white provides a sense of care and vitality combined with proper ergonomics and readability with the target market in mind.
Natura Cosméticos S.A.
Inobi participacoes e consultoria Ltda.
São Paulo, Brazil