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Original MINI Care Products / Car care

Original MINI Care Products

Discipline: Packaging

Discipline: Packaging

The victory at the Rallye Monte Carlo in the 1960’s made the MINI known as the car with a racing gene. The MINI Trophy as a unique race series allowed the motor-sport-feeling to thrive and was the inspiration for the new packaging design of the Original MINI Care Products. Racing stripes and racing numbers inspired the design of the labels: a silver-colored stripe and a prominent race number, which is surrounded by a white circle, transfers the iconic image to the new MINI care products. The overall concept is rounded off by the use of deep black, high gloss PET bottles in contrast with aluminum twist-off caps.

A solid, consistently applied concept that communicates the MINI's racing history in a unique and distinctive way.
Packaging Design - selected by Dr. Alexander Schubert
The whole concept has a low-key, minimalist elegance. The graphic design, the shape and the proportions are simply consistent throughout. Even from a distance you can see the handwriting of Mini, it just sets itself apart.
Jury Statement
Client / Manufacturer

BMW Group

BMW Group
München, Germany

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designaffairs GmbH
München, Germany

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