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“From Smart to Savvy” is the theme of Pegatron’s booth at Computex. More and more electronic devices are being called “smart” in reference to their extended range of functions. While “smart” fulfills functional expectations, “savvy” leads us back to the origin of human needs. In this exhibition, we use light and shadow to create playful details and reflect the theme. The logo consists of a word breaking through metal (Smart) and its shadow (Savvy). Different elements are used for each area, with a skyline silhouette for Future Driving and tableware for In-Home, making the booth fun to visit.
Beitou District, Taipei City, Taiwan