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Gut. Echt. Anders. The character of the specialists in storage technology Advanced UniByte (AU) is reflected by the new claim. People there are extraordinary exposed and communicative. That’s why the simple and new idea of the Corporate Design is different, too: the word mark Advanced UniByte forms a strong symbiosis with an individual headline – which often inspires to smile. So the receiver is surprised by finding his own name in the headline of AUs business letter, a sausage platter is branded with “cutting point” in a literal sense and at AUs headquarter they welcome their guests with the words “ready-to-receive” at the counter. The integral combination of company logo, headline and an obligate slash represent symbolically the IT sector and a modern style of communication such as blogging. The visual world is unique within the IT sector, too. Little men create almost philosophic scenes in their own macro world between storage server and pizza baker, far beyond the usual look of the IT sector. Self-conception, brand values and the service of the company are transported on a humorous as well as a memorable way.
Advanced UniByte GmbH
Apollo 11 GmbH
Felix Wolfer, Petra Hafner, Jörg Nuber