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Rotwild / Redesign

Rotwild

Discipline: Communication

Discipline: Communication

The redesign of Rotwild – the upmarket pioneer in the mountain bike segment – seeks to modernize the brand by intensifying and sharpening its core features. Using the definition of the brand values, the re-launch sorts the design elements afresh and brings them all together in the first Rotwild Design Manual. The result is a corporate design that allows new freedoms while retaining the technical / aggressive brand look. The word mark and the logo have been overhauled in favor of robustness and stability. New imagery and brand tonality as well as new frame designs boldly communicate the masculine and engineering-driven background of the prod.

Client / Manufacturer

ADP engineering

ADP ENGINEERING GmbH | Rotwild
Dieburg, Germany

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Design

KW43 BRANDDESIGN

KW43 BRANDDESIGN
Düsseldorf, Germany

Prof. Rüdiger Goetz, Jürgen Adolph, Marcus Dorau, Daniel Koval, Eleny Teffera, Anna Kemper, Max Messinger, Michael Rewald, Corinna Jansen

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