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The Corporate Design for a yoga course gets the target group to do “yoga” while considering the communication media. The corporate design thus makes yoga a real experience and not only captures the theme visually. On the contrary: the striking, unclichéd and untypical design helps to ensure that this surprise effect works across all media.
Prof. Rüdiger Goetz, Jürgen Adolph, Eleny Teffera, Vanessa Fischer, Marc Schäde, Max Messinger, Anita Sperling, Michael Rewald, Alexandra Sobota