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Leica needs to hit the relevant set of the professional photographers target group and convince them of the brand’s high quality standards. The Leica S-Magazine 1 provides professional S-System photographers a platform to stage their productions. The initial issue features three fashion photographers, their works having one thing in common: the creative dialogue between photographer and model. This first issue comes with three different covers, each an abstract of one of the main photo series. The Leica S-Magazine 1 shows outstanding photography, is elaborately designed and excellently crafted and printed. It thereby reflects the high quality standards of the brand.