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To enable the Allianz insurance to stick out from the crowd of sponsors, we made the Allianz the mouthpiece of the fans by making a campaign with them. A promotional website allowed the fans to enter their personal fan message for the German national soccer team and upload a picture of themselves. The message and the picture form the basis for a fan scarf. The best fan scarves were produced and presented to the team by Lira Bajramaj and Saskia Bartusiak. By bringing the wishes and hopes of the fans to the national team, the Allianz brand was always present, highly visible and in touch with the fans – winning their hearts and minds.
Allianz Deutschland AG
Heiner Wolfram (Art Direction), Aykut Gürkan, Federico Schröder (Screen Design)