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Presentation specialist stereolize was commissioned to develop an unprecedented presentation setting for the international press. Both the technical sophistication as well as the unique beauty of the driving machine had to be outlined and explained. The presentation set-up alone should express design and technological power. It was the uprising center console that inspired the stage idea. The new 911 completed the family-wide implementation of the uprising center console as Porsche Design key-characteristic. In order to keep the eyes on the main attraction, the car itself had to serve as input device and projection surface at the same time.
Dr. Ing. h.c. F. Porsche AG