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Holsten Relaunch / Label design

Holsten Relaunch
Holsten Relaunch

Discipline: Packaging

Discipline: Packaging

Up-to-date, younger, even more fresh. The shield as the one-of-a-kind property of the new design is found on all products, at the center of it all the knight with an impressive performance, clear and precise carbon-structure serves as label backdrop. To sum it up: the new Holsten design is unique, differentiating, premium and very, very self-confident. Furthermore, the new Holsten label design is the trigger and hub for the new copy strategy “Ecken. Kanten. Holsten.” You can’t translate a state of mind, but to make it comprehensible: “Rough. Edgy. Holsten.”

A true relaunch: clear, recognizable and also successful in the marketplace.
Packaging Design - selected by Dr. Alexander Schubert
Client / Manufacturer

Carlsberg Gruppe Deutschland

Carlsberg Deutschland
Markengesellschaft mbH
Hamburg, Germany

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Ropelius. Marke und Design

Ropelius. Marke und Design
Hamburg, Germany

Sarah Ziller (Creative Direction), Antje Natermann (Art Direction), Tom Leistenschneider (Principal)