Sign up for
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
Up-to-date, younger, even more fresh. The shield as the one-of-a-kind property of the new design is found on all products, at the center of it all the knight with an impressive performance, clear and precise carbon-structure serves as label backdrop. To sum it up: the new Holsten design is unique, differentiating, premium and very, very self-confident. Furthermore, the new Holsten label design is the trigger and hub for the new copy strategy “Ecken. Kanten. Holsten.” You can’t translate a state of mind, but to make it comprehensible: “Rough. Edgy. Holsten.”
Ropelius. Marke und Design
Sarah Ziller (Creative Direction), Antje Natermann (Art Direction), Tom Leistenschneider (Principal)