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New editorial line, new format, more pages, new layout – Désirs stands out in a nevertheless overcrowded segment of lifestyle magazines. Désirs becomes a true “object of desire”, a special magazine that you want to collect and share. The choice of a thick, rugged paper with a nice haptic feel and the daring cover design make it a real object, closer to a “bookazine” than to a traditional magazine. The art direction is in line with the magazine’s ambitions: qualitative and selective, Désirs wants a demanding and well-informed, curious and reactive readership, which is on the lookout for the latest trends.