Zeitlos
Zeitlos
Zeitlos
Zeitlos
Zeitlos
Zeitlos
Zeitlos
Zeitlos
Zeitlos
Zeitlos
Zeitlos
Zeitlos
2013

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Zeitlos

Anniversary exhibition

Mercedes-Benz Museum

Under the theme “Timeless – 60 years of the Mercedes-Benz SL” the Mercedes-Benz museum is dedicating a special exhibition to the legendary sports car range. “Timeless” – the hallmark and aspiration of the SL series – is also the guiding principle of the spatial concept. Ten vehicles are positioned chronologically on the floor graphics, which represent a stylized clock face, to form a radial time-line. In the center stands a circular showcase with real and media exhibits. Vehicle, authentic object and digital media – using the Pepper’s ghost technique – produce the different levels of communication, which together tell a story.

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