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Lange Fahrt / Banner

Lange Fahrt

Discipline: Communication

Discipline: Communication

The great advantage of the fuel-efficient BlueEFFICIENCY technologies: getting further with less refueling. How can this benefit be communicated online with an original idea? By utilizing the user’s natural “scrolling behavior”: while he is scrolling down, the new C-Class accompanies him to the end of the content. But the journey isn’t over just yet – thanks to BlueEFFICIENCY the new C-Class gets further than expected.

Beautiful interpretation for the Mercedes Benz low-emission cars' reduced fuel consumption.
Digital Media - selected by Conrad Caine
Client / Manufacturer

Mercedes-Benz Vertrieb Deutschland

Mercedes-Benz Vertrieb Deutschland
Berlin, Germany


Digitas Pixelpark

Elephant Seven
Hamburg, Germany

Kai Becker (CD), Oliver Baus (AD), Julia Kestner (Screendesign), Julia Molina, Nils Liedmann (Text), Sebastian Moormann (Programmierung)

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