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The Corporate Design for the “Neanderlab” pupils’ laboratory (Schülerlabor Neanderlab) conveys the fun and entertainment that can be had from playful engagement with science. It helps children really visualize concepts in the natural sciences in a tangible way and becomes an experimental laboratory in itself, converting communication media into objects of investigation. It appears innovative and professional, completely lacking any boring academic character. In spite of its great variability, the corporate design remains continuous and repeatedly enables novel, surprising cross-medial adaptability and interactivity.
erkrath initial NEAnderLab gGmbH
Prof. Rüdiger Goetz, Jürgen Adolph, Tobias Wienholt, Vanessa Fischer, Marc Schäde, Michael Rewald, Julia Heckmann