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zweimaleins met Telekom’s requirement for a ground-breaking stage set for CeBIT 2012 with a large media wall display. It grabbed visitors’ attention even in pause mode. The contours and movements of viewers were mirrored on a digital curtain via bodytracking using Kinect camera technology. The interactive set enabled people to literally ‘immerse themselves’ into the "cloud" theme. The basic concept – access to digital data at any time – was made into a playful experience. The presenter began the show with a gesture, then controlled it via tablet, presenting Telekom’s complex range of services.
Telekom Deutschland GmbH
zweimaleins werbeagentur GmbH
Jens Krisinger (Creative Direction), Katja Müller (Art Direction), Monika Nowak (Motion), Daniel Zellmer (Concept), Sabine Gittel (Project Management)