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Medienwand / Interactive presentation wall


Discipline: Interior Architecture

Discipline: Interior Architecture

zweimaleins met Telekom’s requirement for a ground-breaking stage set for CeBIT 2012 with a large media wall display. It grabbed visitors’ attention even in pause mode. The contours and movements of viewers were mirrored on a digital curtain via bodytracking using Kinect camera technology. The interactive set enabled people to literally ‘immerse themselves’ into the "cloud" theme. The basic concept – access to digital data at any time – was made into a playful experience. The presenter began the show with a gesture, then controlled it via tablet, presenting Telekom’s complex range of services.

Client / Manufacturer

Deutsche Telekom

Telekom Deutschland GmbH
Bonn, Germany

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Saatchi & Saatchi Pro

zweimaleins werbeagentur GmbH
Berlin, Germany

Jens Krisinger (Creative Direction), Katja Müller (Art Direction), Monika Nowak (Motion), Daniel Zellmer (Concept), Sabine Gittel (Project Management)

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