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Task: recreation of a berlin-based coding-specialists’ identity, keeping in mind that the company’s employees are its greatest good. Solution: many faces – only one design element, the diagonal. It is present throughout the entire identity: derived from the logotype’s “N”, the concept covers everything from print to web. Giving the identity a distinct personal touch by attributing six personal colors. The system itself assures precision and accuracy and conveys the concept of strength in numbers; paper and eco-friendly inks ensure a CO₂ neutral production and help us meet the highest environmental requirements.
New Image Systems GmbH
boymeetsgirl design Studio
Jens Lausenmeyer (Creative Director), Carsten Spielmann, Violetta Schindler