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Internet access is now available on nearly every device, even on TV. However, the smart TVs User Interfaces are designed similarly to smart devices. This results in complex menus and operations that deviate from the consumers’ expectations of fast and simple service. Magic Wheel takes the traditional TV browsing experience and adds internet channels all in one menu. It features a customized tablets app with a user interface and a wheel-arranged remote control. The user simply rotates the left wheel to switch between services, and rotates the right wheel to browse content. The TV responds in real-time to display the corresponding imagery.
Compal Electronics, Inc.
Taipei City, Taiwan
Compal Experience Design