Sign up for
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
The design solution for the rebranding of Yoplait’s Dobré Ráno was to forego the typical “fresh ingredients” and nutritional cues of the yoghurt’s category, instead focusing on a minimalist pack with lots of personality. This bold concept featured a spokes-rooster, a mascot which became invaluable as an on and off-pack source of light-hearted fun. Innovation is evident also in the modern, cartoon-like graphics on the peel-off seal of the 185 g version (with cereal). The sales increase for this SKU was 60% above the expected.
Yoplait Czech, a.s.