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The design solution for the rebranding of Yoplait’s Dobré Ráno was to forego the typical “fresh ingredients” and nutritional cues of the yoghurt’s category, instead focusing on a minimalist pack with lots of personality. This bold concept featured a spokes-rooster, a mascot which became invaluable as an on and off-pack source of light-hearted fun. Innovation is evident also in the modern, cartoon-like graphics on the peel-off seal of the 185 g version (with cereal). The sales increase for this SKU was 60% above the expected.
Yoplait Czech, a.s.