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A professional façade is even more important in a market where the necessity of purposeful design has to date been barely recognized. The newly developed visual identity thus makes little use of the elements used so far. Well-known industry components (the color red, the roof form of the symbol) are rather integrated into an intelligent yet also comprehensible design concept. Two stylized roof halves meet as one and the created number 1 (also in the name) clearly underlines the claim to leadership and the cooperative notion.
Dachdecker-Einkauf Ost eG
Heine Warnecke Design GmbH
Dirk Heine (Creative Direction), Annika Sunder (Gestaltung), Wiebke Alm (Bildbearbeitung), Cord Warnecke (Kontakt)