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Quicar is Volkswagen’s carsharing service. The task was to give the new brand a name and a look and feel that is aimed at young, lifestyle-oriented, socially aware urbanites. An illustrative world that is fun, easily accessible and invites people to join in: that’s the Quicar look and feel. It is sustainability made easy. In addition to the consistent use of blue, the corporate design features a key visual in the form of a speech bubble. It is a recurring theme that appears in the logo, the shop design and all other touchpoints of the brand.