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Logo: by using the official IATA code of the metropolitan area of Berlin for the logo, we replaced the clunky sounding “Berlin Brandenburg Airport” with the short and sharp “BER”. The media and Berliners say BER when they refer to the airport.
Color scheme, fonts, pictograms: the (for an airport) unusual color pairing of crimson and orange-red correspond to the design attributes of the brand: clear and classic, yet full of surprising lightness. The same applies to the BER corporate font and the pictogram font. Altogether, the corporate design reflects the diversity of Berlin and its surroundings.
Flughafen Berlin-Schönefeld GmbH
Anne Kohlermann, Cornelius Mangold, Inga Hofmann, Markus Strümpel