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Quicar is Volkswagen’s carsharing service aimed at young, lifestyle-oriented, socially aware urbanites. An illustrative world that is fun, easily accessible and invites people to join in: that’s the Quicar look and feel. In addition to the consistent use of blue, the corporate design features a key visual in the form of a speech bubble. The brand’s illustrative look is also translated into the interior design of the Quicar shop, where customers can sign up for the service and find out more about it. In the shop, MetaDesign developed a brand environment that turns the speech bubble theme into a striking design element.
Volkswagen Financial Services