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In contrast to many other Annual Reports, which tend to center on hard facts, the annual report of Technotrans also introduces the reader to the company’s visions. These two spheres are treated separately and in a joined-up way at the same time. A slipcase contains a magazine entitled “new ways” and the annual report entitled “new facts”. The magazine is laid out in an editorial format, presenting a symbiosis of an image brochure, a presentation of the company’s achievements, a current market overview and an outlook. In contrast, the annual report takes a more businesslike approach in communicating the company’s financial performance.