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VIVESS is the new non-food home brand of REWE Markt GmbH and encompasses household items and stationery, leisure and electronic goods and textiles. The task was the development and positioning of the brand, including the development of a logo with a logo scheme that serves as a constant and bracket for a broad product range. The focus was on a trade group-specific design. Plus, icons should be created for the individual trade groups. The packaging should be independent, clear, emotional and of high quality. In this, a simple structure, for example expressed by different color schemes for the individual segments, was in the foreground.
REWE Markt GmbH
Peter Schmidt Group