Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Dimensionen / Magazine


Discipline: Communication

Discipline: Communication

The investment object “truck” presented in a completely new and very emotional way: that is “Dimensions”. A one-off publication for the market introduction of the new Actros. On 156 pages, the truck is shown as it has never been seen before. The photography is elaborately composed. Unconventional typography emphasizes the dramaturgy. The tripartite structure also reflects the key marketing points: comfort, economy, driving dynamics. The name chosen is the final result of an integrated process of communication: in the classic advertising media, the truck was launched with the claim “The new dimension”.

Client / Manufacturer

Daimler AG

Daimler AG
Stuttgart, Germany

Go to profile

PRH Hamburg Kommunikation GmbH

PRH Hamburg Kommunikation GmbH
Hamburg, Germany

Lars Kruse, Ralf Poerschke, Lars Rauscher (Redaktion), Nikola Bare, Monika Neumeister (Gestaltung), Uwe Müller (Bildredaktion), Hans-Peter Schroeder (Fotos)