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The investment object “truck” presented in a completely new and very emotional way: that is “Dimensions”. A one-off publication for the market introduction of the new Actros. On 156 pages, the truck is shown as it has never been seen before. The photography is elaborately composed. Unconventional typography emphasizes the dramaturgy. The tripartite structure also reflects the key marketing points: comfort, economy, driving dynamics. The name chosen is the final result of an integrated process of communication: in the classic advertising media, the truck was launched with the claim “The new dimension”.
PRH Hamburg Kommunikation GmbH
Lars Kruse, Ralf Poerschke, Lars Rauscher (Redaktion), Nikola Bare, Monika Neumeister (Gestaltung), Uwe Müller (Bildredaktion), Hans-Peter Schroeder (Fotos)