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The message is that the new Falk Pur-Navi satnav with its large keys and intuitive menu navigation is exceptionally easy to operate. The aim is to dispel the reservations of older motorists, in particular, in respect of complicated technology. We communicated the core message of “baby’s play to handle” by showing the well-known navigator symbols and the navigator itself as a baby’s toy.
United Navigation GmbH
Leonhardt & Kern Werbeagentur GmbH
Robert Mils (Creative Director), Ralf Daul (Art Director), Peter Bauer (Graphic Design), Yasemin Sucuoglu (Project Management), Uli Maier (Photography)