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Spielend einfach / Advertisement

Spielend einfach

Discipline: Communication

Discipline: Communication

The message is that the new Falk Pur-Navi satnav with its large keys and intuitive menu navigation is exceptionally easy to operate. The aim is to dispel the reservations of older motorists, in particular, in respect of complicated technology. We communicated the core message of “baby’s play to handle” by showing the well-known navigator symbols and the navigator itself as a baby’s toy.

Client / Manufacturer

United Navigation GmbH

United Navigation GmbH
Ostfildern, Germany

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Leonhardt & Kern Werbeagentur GmbH

Leonhardt & Kern Werbeagentur GmbH
Stuttgart, Germany

Robert Mils (Creative Director), Ralf Daul (Art Director), Peter Bauer (Graphic Design), Yasemin Sucuoglu (Project Management), Uli Maier (Photography)