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The challenge was to position stern.de as a news broadcaster who continually offers the highest standard of the latest information. This was achieved by the use of a simple optical trick, an intrinsic part of the campaign: “Updated every second. stern.de”.
Gruner + Jahr AG & Co. KG
Sascha Petersen (Idee, Text), Alexander Schmid (Idee), Gerwin Schwäger (Grafiker)
Pop Postproduction GmbH