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MISEREOR is one of the most active children’s charities in Europe, collecting donations year after year to support its international projects. But there could never be enough. If only everyone knew that even a small contribution can make a big difference – starting with just 2 €! The objective was to communicate this message to a wide audience over the long term. “The Power Of A Coin” – a billboard that has been redesigned to be an interactive donation box. When 2 € are donated directly on the billboard, the various MISEREOR aid projects visually come to life. A built-in camera takes a photo of the donor, which he can post on Facebook.
Bischöfliches Hilfswerk MISEREOR
Rolf Leger (Creative Director), Matthias Grotter, Felix Schulz (Art Directors), Sascha Petersen (Text), Thomas Beecken (Bau)
Lucca (LU), Italy