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The Corporate Design convinces by flexibility and the concise use of graphic illustrative shapes and forms, which derives from the procedure of pouring a glass of wine (moving fluid). Dividing the process of pouring, one gets distinctive kinds of organic forms, all completely different. These forms (we call them “splashes”) can be combined with illustrative picture elements. Illustrations and splashes can be harmoniously combined, almost natural, so that in some cases the motive can be seen at a second glance. As a design element, the splashes provide an inexhaustible creative basis for the continuously surprising overall appearance.
Bayer 04 Leverkusen Fußball GmbH
804© VISUELLE KOMMUNIKATION
Helge Rieder, Carsten Prenger, Oliver Henn, Maike Moritz, Sebastian Hähnlein