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Deufol’s claim “Packaging. Next level” sets the agenda for both brochure and report. Within the brochure, “NEXT” is the key visual with its bold and distinctive typography. With its visuals, the report is a striking correspondence to the image brochure with a distinctive style of its own. A brand new illustration language has been created. In the brochure, it is used to simplify complex business services, whereas in the annual report the illustrations are used to depict annual results. With their sympathy and playfulness, they give Deufol a unique and authentic character.