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Making “Vorsprung durch Technik” accessible and the exhibition’s visitors into proactive designers – that’s the inspiration behind the new Audi brand pavilion at Auto City Wolfsburg. A special highlight is an interactive ball, the “Audi Sphere” which visitors use as a personal companion on their tour through the pavilion. As a key to the world of Audi, visitors can use it to activate content, thus deciding for themselves which information they wish to access. In its interplay of space and staged performance, the new exhibition creates a holistic experience that connects brand and people.