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The NUK Sports Cup is extending the target group of the brand to reach children in kindergarten and elementary school. The focus in developing the design is on a convenient, ergonomic and long-term solution: all parts originate from the NUK modular system for feeding bottles. The bottle shape differs from that of the classic NUK bottle as we know it and it looks more grown up, yet without straying from the familiar brand appearance. The larger body with its distinctive tailored shape sits perfectly in one hand, and the protective cap can be clipped on with just one simple movement and turned downwards, thus ensuring it doesn’t get lost.