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The task was to develop a new premium crisps brand for the German market, including the conception of the brand and products world with the brand name, brand logo, brand story and packaging concept as well as the design of the homepage and of the related advertising means. For the high quality crisps, a clear and emotional brand concept has been developed, the packaging concept is independent and graphic. The varieties differ by their relief stamping motives, numbers, an individual color code and the signs of the international maritime signal flags. The British origin of the crisps is conveyed by the brand name and the varieties.
Market Grounds GmbH & Co. KG
Peter Schmidt Group