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People can remember the company's logo more easily providing that they are exposed to the customers during their use. The logo on consumable goods such as soap, disappears gradually throughout the frequent consumption. So there would be no more picture of the logo in users mind.
Indelible Logo could be significant solution for companies in order to help consumers to keep their logos in mind. Indelible Logo is utilized in a soap with disinfectant material and different color placed all the way through the section of the soap. It preserves the logo shape and size almost the end of use.
Islamic Azad University
Central Tehran Branch
Soheyl Ghiami Kourosh Mahdavi Elmira Cheraghi Saba Sabour Sadeghzadeh