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People who have reached their initial needs want to follow the trend, they abandon the old for the new. On account of this consumer psychology, many products was abandoned after a few days sold to the consumers. Lots of resource were wasted in this way. Besides, people are seeking for a more personalize way in the life. This is the background for A Box Of LED to be born. The relationship between you and this product is very interesting. You are in the positive position. The product just like a toy, you can re-create it on your own way. It's not boring. Designer need to remain something for users who always have their own ideas.