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It is so important to contribute to the comfort of travellers. There is so much to do and I really love doing research in this field and I also love to stimulate other in improving their products. The business can profit as comfort attracts travellers. It is becoming more challenging as ideally the traveller's comfort, health and performance improves due to innovation while at the same time the weight is reduced. At this moment I have wonderful jobs, helping to select the best out of aircraft interior innovations, the Crystal Cabin Award, and working with my PhDs, airlines and vehicle manufacturers on research and innovation.