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The selection of products from 1997 to 2000 is based on the criteria of "quality and sustainability". For almost 15 years, all the designers and clients included here have placed the highest demands on the quality of their exhibition design. As a result, the best projects have created longstanding, successful partnerships characterized by mutual trust between the brand architects and their clients. Therefore, good exhibition design not only has sustainable effects for brand communication but also for the partners involved.