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iF DESIGN AWARD 2021 Winners from Korea Speak at Conference

Professionals share success stories as well as design expertise on practical business skills and design thinking join the online event in Korean language.

Korea is known for its outstanding innovative drive, represented in the strong lineup of iF award-winning companies, and will be the venue for a conference on inspiring iF success stories on 19 August. The event is completely online due to Covid restrictions, in Korean language and comes under the title "Wanted X iF Conference" – co-organized by the iF Branch Office Korea and hosted by Wanted, an influential social career platform based in Seoul.

Experts and senior employees of eight iF DESIGN AWARD 2021 winners from Korea, including Hyundai Motors, d'strict holdings, INC., Archi@Mosphere, Glim, Vinyl C, Crevisse and Iksundada, will give lectures about success stories, insights, processes and experiences based on their iF awarded projects.

The sessions, each approximately 40 minutes long, deal with questions on experiences of users in design process, product strategies for B2B markets as well as the role of digital products. The speakers dig deep into their iF winning products and share experiences that conference participants cannot hear from elsewhere. But to start, the iF Korea employees give an intro session talking about the iF DESIGN AWARD and giving practical tips on the registration.  

See all speakers and session descriptions of the conference in detail below.

The Agenda

iF DESIGN AWARD 2021 Winners from Korea Speak at Conference

SESSION 1: ALL ABOUT IF DESIGN AWARD

Speakers: Mr. Ji Lee (Branch Manager) and Mrs. Gabby Ji (Manager) from iF Branch Office Korea

Winning an iF award stands for not only a great design achievement, but also the praise and recognition for the designer's passion and effort. Since 1953 the iF DESIGN AWARD has been a reliable and recognized sign of good design, both by worldwide consumers and within the design community. Though every design has its own qualities and strength, the result of evaluation could be different depending on the way you express and convince of how good your design is. iF will guide you to practical tips on the registration for the iF DESIGN AWARD and how to best present entries to the jury.

iF DESIGN AWARD 2021 Winners from Korea Speak at Conference

SESSION 2: HUMAN-CENTERED DESIGN

Speakers: Mr. Taewon Hong (Team leader of UAM design TET) and Mrs. Donhhyun Kim (designer) from Hyundai Motors
iF gold award 2021 for E-PIT Ultra-fast Charger

Public design targets unspecified individuals. Therefore, the first step for public design should be people, the customers. E-PIT Ultra-fast Charger is focused on how to switch the pain point of 'Charging' system into gain point, in order to provide better charging experience. Hyundai Motors will share you the philosophy user centic design. It is not about the styling, but considering user experience and solving problem, to come up with the utmost idea in given circumstance.

iF DESIGN AWARD 2021 Winners from Korea Speak at Conference

SESSION 3: D'STRINCT VIBE: PIONEER, CREATIVITY AND SYMPATHY

Speaker: Mrs. Sangjin Lee (vice president) from d'strict holdings, INC.
iF DESIGN AWARD 2021 for ARTE MUSEUM

D'strict, as a pioneer of new-media field, is paving new path that no one ever tried, through the endless challenges and experimental innovations. Hoping that this session could be a small opportunity to share the designer's concerns about the future. And also hoping that the various journey of D'strict would be positive vibe to designers who are willing to communicate with the world, and to give confidence as well as potiential insights.

iF DESIGN AWARD 2021 Winners from Korea Speak at Conference

SESSION 4: THE BIRTH OF DIGITAL PRODUCT IN VINYLC

Speaker: Mr. Soojin Jin (Chief director of Digital Creative) from VINYL C
iF DESIGN AWARD 2021 for O2

How the digital product is created? What would be the goal of the product? And what is the role of it? Which is the most proper form and design for this role and the goal? Let's begin the journey to find the answer for these questions through the creation process of new O2 app. 'O2' is all about easy, convenient, and fast service, breaking from the conventional MTS app's difficulties.

iF DESIGN AWARD 2021 Winners from Korea Speak at Conference

SESSION 5: CONNECTING ONLINE TO OFFLINE

Speaker: Mr. Youngsun Kim (Group leader of Design) from VINYLC
iF DESIGN AWARD 2021 for daily_teum

Daily Teum is cultural space in the middle of busy Gangnam boulevard, which allows to approach variety of culture and communicate to the new world. This real space can be connected to online experience by mobile application, Daily Teum. What makes the easiest and the most effective method for communication in mobile application? Which can create the most practical and useful experience of users in design process?

iF DESIGN AWARD 2021 Winners from Korea Speak at Conference

SESSION 6: STRATEGY OF DESIGN GROUP SEEKING FOR CHANGE

Speaker: Mr. Kyungsik Park (CEO) from Archi@Mosphere
iF DESIGN AWARD 2021 for Papyrus Gwanggyo

It is getting more and more difficult to predict the future these days. Someone might call current days as a 'crisis', but it also could be the golden opportunity to kick it up a notch to the world-class design group leading the design community. Archi@Mosphere would like to share the key for strategy that turns crisis into opportunity: The way that design deal with the changes.

iF DESIGN AWARD 2021 Winners from Korea Speak at Conference

SESSION 7: CRAFT OF PRODUCT STRATEGIES FOR B2B MARKET

Speaker: Mrs. Boyoung Kim (Product director of Sincerely) from CREVISSE
iF DESIGN AWARD 2021 for Boxtand Package

Which traits can fascinate the enterprises and End customers in this marketing craze of brand merchandise market? More than the B2C trend, corporate customers want company merchandise that can express the brand value and beloved by the end customers. Reinvent package & BoXtand from 'Sincerely' will show you the example of how the brand merchandise will integrated with the corporate philosophy and communicate the value

iF DESIGN AWARD 2021 Winners from Korea Speak at Conference

SESSION 8: SMALL BRAND THAT CAN CHANGE THE CITY

Speaker: Mrs. Jihyun Park (CEO/Creative Director) from Iksundada
iF DESIGN AWARD 2021 for Sojeho Project

Iksundada discovers the value of remainings, creates additional meaning of it, and heads on to people. Departing from the sophisticated shops or up-to-trend contents, we concentrates on what we should protect like story of the land, various life in the region, order and harmony of old&new. By crossing and linking many kinds of fields, we hope a person, a street, and a town could enjoy each ones opulent life.

iF DESIGN AWARD 2021 Winners from Korea Speak at Conference

SESSION 9: UI DESIGN: BEYOND THE TREND, FIT TO PURPOSE

Speaker: Mr. Sejun Park (CEO) from Glim
iF DESIGN AWARD for Shinhan Bank Chatbot ORORA

Designers sometimes ended up trapping in up-to-date trend. However it is very important to always acknowledge that there is something genuinely significant than design trend. Successful achievement can be found beyond the trend. And this was clearly imprinted from the journey that we find the solution for the difference in perspective between designers and customers.

All at a Glance

  • Title: Wanted X iF Conference
  • Type of Event: Zoom webinar
  • Registration link: https://www.wanted.co.kr/events/ifdesignaward2021
  • Date & Time : 19 August 2021, PM 15:00 (KST/UTC +9)
  • Registration Fee : 28 EUR (39,000 KRW)
  • Accessibility: globally accessible; from the date of release, full videos are available anytime, unlimitedly during Wanted+ membership period
  • Language: Korean

(published in August 2021)

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