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Professionals share success stories as well as design expertise on practical business skills and design thinking – join the online event in Korean language.
Korea is known for its outstanding
innovative drive, represented in the strong lineup of iF award-winning companies,
and will be the venue for
a conference on inspiring iF success stories on 19 August. The
event is completely online due to Covid restrictions, in Korean language and
comes under the title "Wanted X iF Conference" – co-organized by the iF Branch Office
Korea and hosted by Wanted, an influential social career platform based in
Experts and senior employees of eight iF DESIGN AWARD 2021 winners from Korea, including Hyundai Motors, d'strict holdings, INC., Archi@Mosphere, Glim, Vinyl C, Crevisse and Iksundada, will give lectures about success stories, insights, processes and experiences based on their iF awarded projects.
The sessions, each approximately 40 minutes
long, deal with questions on experiences of users in design process, product
strategies for B2B markets as well as the role of digital products. The
speakers dig deep into their iF winning products and share experiences that conference
participants cannot hear from elsewhere. But to start, the iF Korea employees
give an intro session talking about the iF DESIGN AWARD and giving practical
tips on the registration.
See all speakers and session descriptions of the conference in detail below.
Speakers: Mr. Ji Lee (Branch Manager) and Mrs. Gabby Ji (Manager) from iF Branch Office Korea
Winning an iF award stands for not only a great design achievement, but also the praise and recognition for the designer's passion and effort. Since 1953 the iF DESIGN AWARD has been a reliable and recognized sign of good design, both by worldwide consumers and within the design community. Though every design has its own qualities and strength, the result of evaluation could be different depending on the way you express and convince of how good your design is. iF will guide you to practical tips on the registration for the iF DESIGN AWARD and how to best present entries to the jury.
Public design targets unspecified individuals. Therefore, the first step for public design should be people, the customers. E-PIT Ultra-fast Charger is focused on how to switch the pain point of 'Charging' system into gain point, in order to provide better charging experience. Hyundai Motors will share you the philosophy user centic design. It is not about the styling, but considering user experience and solving problem, to come up with the utmost idea in given circumstance.
D'strict, as a pioneer of new-media field, is paving new path that no one ever tried, through the endless challenges and experimental innovations. Hoping that this session could be a small opportunity to share the designer's concerns about the future. And also hoping that the various journey of D'strict would be positive vibe to designers who are willing to communicate with the world, and to give confidence as well as potiential insights.
How the digital product is created? What would be the goal of the product? And what is the role of it? Which is the most proper form and design for this role and the goal? Let's begin the journey to find the answer for these questions through the creation process of new O2 app. 'O2' is all about easy, convenient, and fast service, breaking from the conventional MTS app's difficulties.
Daily Teum is cultural space in the middle of busy Gangnam boulevard, which allows to approach variety of culture and communicate to the new world. This real space can be connected to online experience by mobile application, Daily Teum. What makes the easiest and the most effective method for communication in mobile application? Which can create the most practical and useful experience of users in design process?
It is getting more and more difficult to predict the future these days. Someone might call current days as a 'crisis', but it also could be the golden opportunity to kick it up a notch to the world-class design group leading the design community. Archi@Mosphere would like to share the key for strategy that turns crisis into opportunity: The way that design deal with the changes.
Which traits can fascinate the enterprises and End customers in this marketing craze of brand merchandise market? More than the B2C trend, corporate customers want company merchandise that can express the brand value and beloved by the end customers. Reinvent package & BoXtand from 'Sincerely' will show you the example of how the brand merchandise will integrated with the corporate philosophy and communicate the value
Iksundada discovers the value of remainings, creates additional meaning of it, and heads on to people. Departing from the sophisticated shops or up-to-trend contents, we concentrates on what we should protect like story of the land, various life in the region, order and harmony of old&new. By crossing and linking many kinds of fields, we hope a person, a street, and a town could enjoy each ones opulent life.
Designers sometimes ended up trapping in up-to-date trend. However it is very important to always acknowledge that there is something genuinely significant than design trend. Successful achievement can be found beyond the trend. And this was clearly imprinted from the journey that we find the solution for the difference in perspective between designers and customers.
(published in August 2021)