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Header_Carsten Eriksen, Susanne Ewert, Robert Sachon

Design Experts judge the Best: What makes the iF DESIGN AWARD judges so special?

Being part of the iF jury is like being part of an exclusive circle. Since over six decades, iF invites high profile design experts from all over the world to take part in the jury session of the iF DESIGN AWARD.

We are very proud of the jury 2020 that lists high profile names of the interational design scene and is very diverse – in professional experience, origin, age and gender. The jurors come from more than 20 countries.


Design Judges: What qualifies Designers for the iF jury?


“First of all, every member of the jury of course has to be a highly qualified design professional. At best the international design community should know the juror and trust him or her to make an objective, neutral judgement. So, being part of the jury, is a professional appreciation”, summarizes iF CEO Ralph Wiegmann.

“Because the iF DESIGN AWARD is international, iF jurors have to have intercultural experience and they have to know, why a washing machine for the brazilian market has to fulfill other expectations or dimensions than for example the German equivalent.” The jurors have to understand which cultural influences stand for certain design criteria. They need the ability to distinguish it.

They need a special eye for the smallest detail that makes a product an innovation and should be able to appreciate and award a future-driven design despite some weaknesses in its presentation.

Apart from that, fairness in combination with respect for the work of colleagues is a major aspect. The ability for a responsible handling of each entry is a key characteristic as well.


Female Design Judges - Growth in ten percent every year


One of our aims is to have as many female as male iF jurors – and we are sure on our way. ”This year, the female proportion is around 37 percent. That is – compared to other award juries and the last jury sessions at iF – a very high rate, which is growing remarkably every year”, says Wiegmann.

Certainly, there are products that  male and female designers would create in an identical way. "But there are products female designers definitely would design with a different focus. This makes the gender topic so important."


Fair Design Jury: How to find Jurors?


Great jurors who understand all above mentioned aspects of jury work, accept them and take part with curiosity, fun and fairness, are actually hard to find. The jury members have to reflect the countries the entries are coming from and be a mix of young and experienced.

iF does an intensive scouting by monitoring different media, visits to companies, studios and events as well as by asking former judges for their recommendation. This is something we do right after the jury sessions and which is very important to us. They know best what great jurors have to offer and where to find them.

“Thankfully, iF has a good and international reputation for over 65 years, so the search for good jurors is not as hard as it was in the beginnings – today, there is a huge and international group of iF friends”, says Wiegmann.


The iF DESIGN AWARD Jury 2020:

Swift Creatives<br>Copenhagen, Denmark
Carsten Eriksen

Swift Creatives
Copenhagen, Denmark

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Star<br>München, Germany
Manuel Gattinger

Star
München, Germany

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Compal<br>Taipei, Taiwan
Shikuan Chen

Compal
Taipei, Taiwan

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VIVO<br>Hangzhou, Zhejiang province, China
Kyle Hsiao

VIVO
Hangzhou, Zhejiang province, China

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Cube Industrial Design<br>Watsons Bay, Australia
Paul Cohen

Cube Industrial Design
Watsons Bay, Australia

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ERCO GmbH<br>Lüdenscheid, Germany
Henk Kosche

ERCO GmbH
Lüdenscheid, Germany

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BSH Hausgeräte GmbH<br>Munich, Germany
Robert Sachon

BSH Hausgeräte GmbH
Munich, Germany

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Design 3 GmbH<br>Hamburg, Germany
Wolfgang Wagner

Design 3 GmbH
Hamburg, Germany

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Holscher Design<br>Copenhagen, Denmark
Friederike Faller

Holscher Design
Copenhagen, Denmark

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Chris Alt<br>Hamburg, Germany
Chris Alt

Chris Alt
Hamburg, Germany

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Martin et Karczinski GmbH<br>München, Germany
Peter Martin

Martin et Karczinski GmbH
München, Germany

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THE KINDLER COMPANY<br>München, Germany
Matthias Kindler

THE KINDLER COMPANY
München, Germany

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TERADADESIGN & ARCHITECTS<br>Tokyo, Japan
Naoki Terada

TERADADESIGN & ARCHITECTS
Tokyo, Japan

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design & architecture<br>Zurich, Switzerland
Charles O. Job

design & architecture
Zurich, Switzerland

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Grow<br>Stockholm, Sweden
Isabelle Dahlborg Lidström

Grow
Stockholm, Sweden

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chilli mind GmbH - Service Design<br>Kassel, Germany
Oliver Gerstheimer

chilli mind GmbH - Service Design
Kassel, Germany

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ifm electronic gmbh<br>Essen, Germany
Linda Schmidt

ifm electronic gmbh
Essen, Germany

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f/p design GmbH<br>Munich, Germany
Fritz Frenkler

f/p design GmbH
Munich, Germany

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Michal Bonikowski<br>Warsaw, Poland
Michal Bonikowski

Michal Bonikowski
Warsaw, Poland

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Furf Design Studio<br>Curitiba, Brazil
Mauricio Noronha

Furf Design Studio
Curitiba, Brazil

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Artefakt Product Design<br>Darmstadt, Germany
Achim Pohl

Artefakt Product Design
Darmstadt, Germany

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DANTE - Goods And Bads GmbH<br>Neukirchen, Germany
Christophe de la Fontaine

DANTE - Goods And Bads GmbH
Neukirchen, Germany

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nomad<br>Hamburg, Germany
Jutta Werner

nomad
Hamburg, Germany

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Process Brand Evolution<br>Zurich, Switzerland
Bärbel Fritz

Process Brand Evolution
Zurich, Switzerland

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Brown&co The Brand Collective Limited<br>Surrey, United Kingdom
Dave Brown

Brown&co The Brand Collective Limited
Surrey, United Kingdom

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häppy GmbH<br>Hamburg, Germany
Sascha Hanke

häppy GmbH
Hamburg, Germany

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VanBerlo B.V.<br>Eindhoven, Netherlands
Thomas Paulen

VanBerlo B.V.
Eindhoven, Netherlands

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Nacar Design<br>Barcelona, Spain
Bern Donadeu

Nacar Design
Barcelona, Spain

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Kakao Corp.<br>Seoul, South Korea
Gyeongguk Grey Choe

Kakao Corp.
Seoul, South Korea

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FLUID Design<br>München, Germany
Roman Gebhard

FLUID Design
München, Germany

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SAP SE<br>Walldorf, Germany
Sonja Cornelißen

SAP SE
Walldorf, Germany

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Freelance Creative Art<br>Hamburg, Germany
Karolin Berndt

Freelance Creative Art
Hamburg, Germany

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Volkswagen AG<br>Wolfsburg, Germany
Friederike Plock-Girmann

Volkswagen AG
Wolfsburg, Germany

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mërz punkt<br>München, Germany
Martina Merz

mërz punkt
München, Germany

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Vestel<br>Manisa, Turkey
Burak Emre Altinordu

Vestel
Manisa, Turkey

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GIANT Inc.<br>Taichung Hsien, Taiwan
Edward Chiang

GIANT Inc.
Taichung Hsien, Taiwan

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Reebok<br>Boston, United States
Karen Korellis Reuther

Reebok
Boston, United States

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Yonoh<br>Valencia, Spain
Clara del Portillo

Yonoh
Valencia, Spain

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Aalto+Aalto<br>Helsinki, Finland
Elina Aalto

Aalto+Aalto
Helsinki, Finland

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Keiji Ashizawa Design Co., Ltd.<br>Tokyo, Japan
Keiji Ashizawa

Keiji Ashizawa Design Co., Ltd.
Tokyo, Japan

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Iosa Ghini Associati srl.<br>Bologna, Italy
Barbara Delucca

Iosa Ghini Associati srl.
Bologna, Italy

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Philips Design<br>Eindhoven, Netherlands
Ceren Bagatar

Philips Design
Eindhoven, Netherlands

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zielFORM - londonberlin<br>Berlin, Germany
Susanne Ewert

zielFORM - londonberlin
Berlin, Germany

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Patagonia<br>Ventura, CA, United States
Elísabet Elfa Arnasdottir

Patagonia
Ventura, CA, United States

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dv8 id SRL<br>Milano, Italy
Torsten Fritze

dv8 id SRL
Milano, Italy

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AS - Anne Stallkamp Innenarchitektur<br>Hannover, Germany
Anne Stallkamp

AS - Anne Stallkamp Innenarchitektur
Hannover, Germany

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corporate signs<br>Hamburg, Germany
Dagmar Loewke

corporate signs
Hamburg, Germany

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Omdesign<br>Matosinhos, Portugal
Diogo Gama Rocha

Omdesign
Matosinhos, Portugal

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Nils Holger Moormann<br>Aschau im Chiemgau, Germany
Nils Holger Moormann

Nils Holger Moormann
Aschau im Chiemgau, Germany

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nr21 DESIGN GmbH<br>Berlin, Germany
Niklas Galler

nr21 DESIGN GmbH
Berlin, Germany

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Deutsche Bahn AG<br>Frankfurt (Main), Germany
Tom Hirt

Deutsche Bahn AG
Frankfurt (Main), Germany

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ihrig design<br>Büttelborn/Worf., Germany
Ronald Ihrig

ihrig design
Büttelborn/Worf., Germany

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Fujifilm<br>Tokyo, Japan
Masazumi Imai

Fujifilm
Tokyo, Japan

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AVALON innovation Company<br>Copenhagen, Denmark
Henrik Jeppesen

AVALON innovation Company
Copenhagen, Denmark

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Forbo Flooring BV<br>Assendelft, Netherlands
Dorothé Kessels

Forbo Flooring BV
Assendelft, Netherlands

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Together Design<br>London, United Kingdom
Katja Thielen

Together Design
London, United Kingdom

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BSH Hausgeräte<br>München, Germany
Niko von Saurma

BSH Hausgeräte
München, Germany

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Hkim Architects<br>Seoul, South Korea
Hyoeun Kim

Hkim Architects
Seoul, South Korea

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thjnk AG<br>Hamburg, Germany
Fabian Königer

thjnk AG
Hamburg, Germany

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aroma:id<br>Offenbach am Main, Germany
Karsten Küber

aroma:id
Offenbach am Main, Germany

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designaffairs GmbH<br>Munich, Germany
Michael Lanz

designaffairs GmbH
Munich, Germany

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Corpus-C Design Agentur GmbH<br>Fürth, Germany
Sebastian Maier

Corpus-C Design Agentur GmbH
Fürth, Germany

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University of Applied Sciences Munich<br>Munich, Germany
Bettina Maisch

University of Applied Sciences Munich
Munich, Germany

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PRIMUS developments GmbH<br>Hamburg, Germany
Achim Nagel

PRIMUS developments GmbH
Hamburg, Germany

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National Institute of Design<br>Ahmedabad, India
Praveen Nahar

National Institute of Design
Ahmedabad, India

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ADCV<br>Valencia, Spain
Maria Navarro

ADCV
Valencia, Spain

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BMW Group Design<br>München, Germany
Fabio Olivotti

BMW Group Design
München, Germany

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Meneghello Paolelli Associati<br>Milano, Italy
Marco Paolelli

Meneghello Paolelli Associati
Milano, Italy

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Nova Design<br>Taipei, Taiwan
Roger Pin-Si Lin

Nova Design
Taipei, Taiwan

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RELVAOKELLERMANN<br>München, Germany
Ana Relvão

RELVAOKELLERMANN
München, Germany

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TEAMS Design GmbH<br>Esslingen, Germany
Reinhard Renner

TEAMS Design GmbH
Esslingen, Germany

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<br>Düsseldorf, Germany
Michael Seum


Düsseldorf, Germany

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BKID<br>Seoul, South Korea
Bongkyu Song

BKID
Seoul, South Korea

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MM Design<br>Bozen, Italy
Alex Terzariol

MM Design
Bozen, Italy

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Dräger Safety AG & Co KGaA<br>Lübeck, Germany
Matthias Willner

Dräger Safety AG & Co KGaA
Lübeck, Germany

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Köhler Wilms GmbH<br>Herford, Germany
Irmy Wilms-Haverkamp

Köhler Wilms GmbH
Herford, Germany

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Dragon Rouge<br>Hamburg, Germany
Christian Doering

Dragon Rouge
Hamburg, Germany

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Kristiina Lassus Studio Gallery<br>Milano, Italy
Kristiina Lassus

Kristiina Lassus Studio Gallery
Milano, Italy

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