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Header_Carsten Eriksen, Susanne Ewert, Robert Sachon

Design Experts judge the Best: What makes the iF DESIGN AWARD judges so special?

Being part of the iF jury is like being part of an exclusive circle. Since over six decades, iF invites high profile design experts from all over the world to take part in the jury session of the iF DESIGN AWARD.

We are very proud of the jury 2020 that lists high profile names of the interational design scene and is very diverse – in professional experience, origin, age and gender. The jurors come from more than 20 countries.

Design Judges: What qualifies Designers for the iF jury?

“First of all, every member of the jury of course has to be a highly qualified design professional. At best the international design community should know the juror and trust him or her to make an objective, neutral judgement. So, being part of the jury, is a professional appreciation”, summarizes iF CEO Ralph Wiegmann.

“Because the iF DESIGN AWARD is international, iF jurors have to have intercultural experience and they have to know, why a washing machine for the brazilian market has to fulfill other expectations or dimensions than for example the German equivalent.” The jurors have to understand which cultural influences stand for certain design criteria. They need the ability to distinguish it.

They need a special eye for the smallest detail that makes a product an innovation and should be able to appreciate and award a future-driven design despite some weaknesses in its presentation.

Apart from that, fairness in combination with respect for the work of colleagues is a major aspect. The ability for a responsible handling of each entry is a key characteristic as well.

Female Design Judges - Growth in ten percent every year

One of our aims is to have as many female as male iF jurors – and we are sure on our way. ”This year, the female proportion is around 37 percent. That is – compared to other award juries and the last jury sessions at iF – a very high rate, which is growing remarkably every year”, says Wiegmann.

Certainly, there are products that  male and female designers would create in an identical way. "But there are products female designers definitely would design with a different focus. This makes the gender topic so important."

Fair Design Jury: How to find Jurors?

Great jurors who understand all above mentioned aspects of jury work, accept them and take part with curiosity, fun and fairness, are actually hard to find. The jury members have to reflect the countries the entries are coming from and be a mix of young and experienced.

iF does an intensive scouting by monitoring different media, visits to companies, studios and events as well as by asking former judges for their recommendation. This is something we do right after the jury sessions and which is very important to us. They know best what great jurors have to offer and where to find them.

“Thankfully, iF has a good and international reputation for over 65 years, so the search for good jurors is not as hard as it was in the beginnings – today, there is a huge and international group of iF friends”, says Wiegmann.

The iF DESIGN AWARD Jury 2020:

Swift Creatives<br>Aarhus C, Denmark
Carsten Eriksen

Swift Creatives
Aarhus C, Denmark

Star<br>München, Germany
Manuel Gattinger

München, Germany

Compal<br>Taipei, Taiwan
Shikuan Chen

Taipei, Taiwan

VIVO<br>Hangzhou, Zhejiang province, China
Kyle Hsiao

Hangzhou, Zhejiang province, China

Cohen Design Studio<br>Sydney, Australia
Paul Cohen

Cohen Design Studio
Sydney, Australia

ERCO GmbH<br>Lüdenscheid, Germany
Henk Kosche

Lüdenscheid, Germany

BSH Hausgeräte GmbH<br>Munich, Germany
Robert Sachon

BSH Hausgeräte GmbH
Munich, Germany

Design 3 GmbH<br>Hamburg, Germany
Wolfgang Wagner

Design 3 GmbH
Hamburg, Germany

Holscher Design<br>Copenhagen, Denmark
Friederike Faller

Holscher Design
Copenhagen, Denmark

Chris Alt Design<br>Hamburg, Germany
Chris Alt

Chris Alt Design
Hamburg, Germany

Martin et Karczinski GmbH<br>München, Germany
Peter Martin

Martin et Karczinski GmbH
München, Germany

THE KINDLER COMPANY<br>München, Germany
Matthias Kindler

München, Germany

Naoki Terada

Tokyo, Japan

design & architecture<br>Zurich, Switzerland
Charles O. Job

design & architecture
Zurich, Switzerland

Grow<br>Stockholm, Sweden
Isabelle Dahlborg Lidström

Stockholm, Sweden

chilli mind GmbH - Service Design<br>Kassel, Germany
Oliver Gerstheimer

chilli mind GmbH - Service Design
Kassel, Germany

ifm electronic gmbh<br>Essen, Germany
Linda Schmidt

ifm electronic gmbh
Essen, Germany

f/p design GmbH<br>Berlin, Germany
Fritz Frenkler

f/p design GmbH
Berlin, Germany

Michal Bonikowski<br>Warsaw, Poland
Michal Bonikowski

Michal Bonikowski
Warsaw, Poland

Furf Design Studio<br>Curitiba, Parana, Brazil
Mauricio Noronha

Furf Design Studio
Curitiba, Parana, Brazil

Artefakt Product Design<br>Darmstadt, Germany
Achim Pohl

Artefakt Product Design
Darmstadt, Germany

DANTE - Goods And Bads GmbH<br>Neukirchen, Germany
Christophe de la Fontaine

DANTE - Goods And Bads GmbH
Neukirchen, Germany

Nomad<br>Hamburg, Germany
Jutta Werner

Hamburg, Germany

Process Brand Evolution<br>Zurich, Switzerland
Bärbel Fritz

Process Brand Evolution
Zurich, Switzerland

Brown&co The Brand Collective Limited<br>Surrey, United Kingdom
Dave Brown

Brown&co The Brand Collective Limited
Surrey, United Kingdom

häppy GmbH<br>Hamburg, Germany
Sascha Hanke

häppy GmbH
Hamburg, Germany

VanBerlo B.V.<br>Eindhoven, Netherlands
Thomas Paulen

VanBerlo B.V.
Eindhoven, Netherlands

NACAR DESIGN<br>Barcelona, Spain
Bern Donadeu

Barcelona, Spain

Kakao Corp.<br>Bundang-Gu, South Korea
Gyeongguk Grey Choe

Kakao Corp.
Bundang-Gu, South Korea

FLUID Design<br>München, Germany
Roman Gebhard

FLUID Design
München, Germany

SAP SE<br>Weingarten, Germany
Sonja Cornelißen

Weingarten, Germany

Freelance Creative Art<br>Hamburg, Germany
Karolin Berndt

Freelance Creative Art
Hamburg, Germany

Volkswagen AG<br>Wolfsburg, Germany
Friederike Plock-Girmann

Volkswagen AG
Wolfsburg, Germany

mërz punkt<br>München, Germany
Martina Merz

mërz punkt
München, Germany

Vestel<br>Manisa, Turkey
Burak Emre Altinordu

Manisa, Turkey

CDY Innovations<br>Taipei City, Taiwan
Edward Chiang

CDY Innovations
Taipei City, Taiwan

Harvard University<br>Boston (MA), United States
Karen Korellis Reuther

Harvard University
Boston (MA), United States

Yonoh<br>Valencia, Spain
Clara del Portillo

Valencia, Spain

Aalto+Aalto<br>Helsinki, Finland
Elina Aalto

Helsinki, Finland

Keiji Ashizawa Design Co., Ltd.<br>Tokyo, Japan
Keiji Ashizawa

Keiji Ashizawa Design Co., Ltd.
Tokyo, Japan

Iosa Ghini Associati srl.<br>Bologna, Italy
Barbara Delucca

Iosa Ghini Associati srl.
Bologna, Italy

Kode21 Climate Solutions<br>Eindhoven, Netherlands
Ceren Bagatar

Kode21 Climate Solutions
Eindhoven, Netherlands

zielFORM - londonberlin<br>Berlin, Germany
Susanne Ewert

zielFORM - londonberlin
Berlin, Germany

Patagonia<br>Ventura, CA, United States
Elísabet Elfa Arnasdottir

Ventura, CA, United States

dv8 id SRL<br>Milano, Italy
Torsten Fritze

dv8 id SRL
Milano, Italy

Anne Stallkamp Innenarchitektin<br>Hannover, Germany
Anne Stallkamp

Anne Stallkamp Innenarchitektin
Hannover, Germany

corporate signs<br>Hamburg, Germany
Dagmar Loewke

corporate signs
Hamburg, Germany

Omdesign<br>Matosinhos, Portugal
Diogo Gama Rocha

Matosinhos, Portugal

Nils Holger Moormann<br>Aschau im Chiemgau, Germany
Nils Holger Moormann

Nils Holger Moormann
Aschau im Chiemgau, Germany

nr21 DESIGN GmbH<br>Berlin, Germany
Niklas Galler

nr21 DESIGN GmbH
Berlin, Germany

Deutsche Bahn AG<br>Frankfurt (Main), Germany
Tom Hirt

Deutsche Bahn AG
Frankfurt (Main), Germany

ihrig design<br>Büttelborn/Worf., Germany
Ronald Ihrig

ihrig design
Büttelborn/Worf., Germany

FUJIFILM Design Center <br>Tokyo, Japan
Masazumi Imai

FUJIFILM Design Center 
Tokyo, Japan

AVALON innovation Company<br>Copenhagen, Denmark
Henrik Jeppesen

AVALON innovation Company
Copenhagen, Denmark

Forbo Flooring BV<br>Assendelft, Netherlands
Dorothé Kessels

Forbo Flooring BV
Assendelft, Netherlands

Together Design<br>London, United Kingdom
Katja Thielen

Together Design
London, United Kingdom

BSH Hausgeräte<br>München, Germany
Niko von Saurma

BSH Hausgeräte
München, Germany

Hkim Architects<br>Seoul, South Korea
Hyoeun Kim

Hkim Architects
Seoul, South Korea

thjnk AG<br>Hamburg, Germany
Fabian Königer

thjnk AG
Hamburg, Germany

aroma:id<br>Offenbach am Main, Germany
Karsten Küber

Offenbach am Main, Germany

designaffairs GmbH<br>Munich, Germany
Michael Lanz

designaffairs GmbH
Munich, Germany

Corpus-C Design Agentur GmbH<br>Fürth, Germany
Sebastian Maier

Corpus-C Design Agentur GmbH
Fürth, Germany

University of Applied Sciences Munich<br>Munich, Germany
Bettina Maisch

University of Applied Sciences Munich
Munich, Germany

PRIMUS developments GmbH<br>Hamburg, Germany
Achim Nagel

PRIMUS developments GmbH
Hamburg, Germany

National Institute of Design<br>Ahmedabad, India
Praveen Nahar

National Institute of Design
Ahmedabad, India

ADCV<br>Valencia, Spain
Maria Navarro

Valencia, Spain

BMW Group Design<br>München, Germany
Fabio Olivotti

BMW Group Design
München, Germany

Meneghello Paolelli Associati<br>Milano, Italy
Marco Paolelli

Meneghello Paolelli Associati
Milano, Italy

Nova Design<br>Taipei, Taiwan
Roger Pin-Si Lin

Nova Design
Taipei, Taiwan

TEAMS Design GmbH<br>Esslingen, Germany
Reinhard Renner

TEAMS Design GmbH
Esslingen, Germany

<br>Düsseldorf, Germany
Michael Seum

Düsseldorf, Germany

BKID<br>Seoul, South Korea
Bongkyu Song

Seoul, South Korea

MM Design<br>Bozen, Italy
Alex Terzariol

MM Design
Bozen, Italy

Dräger Safety AG & Co KGaA<br>Lübeck, Germany
Matthias Willner

Dräger Safety AG & Co KGaA
Lübeck, Germany

Köhler Wilms GmbH<br>Herford, Germany
Irmy Wilms-Haverkamp

Köhler Wilms GmbH
Herford, Germany

Kristiina Lassus Studio<br>Milano, Italy
Kristiina Lassus

Kristiina Lassus Studio
Milano, Italy

RELVAOKELLERMANN<br>München, Germany
Ana Relvão

München, Germany

Dragon Rouge<br>Hamburg, Germany
Christian Doering

Dragon Rouge
Hamburg, Germany

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