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Talent Success Story: Junggi Sung

Talent Success Story with Junggi Sung - from award-winning student to an iF DESIGN AWARD juror

A walking stick for elderly people with an integrated phone and digital medication info was a design innovation back in 2003. This extraordinary student concept was – of course – honored with an iF DESIGN TALENT AWARD in its time. We at iF are proud to share one of the most amazing talent success stories – the story of Junggi Sung, who came all the way from aspiring design student to a remarkable design career and finally an iF jury member!

E-Stick_Junggi Sung_iF concept design award 2003

The E-Stick has the shape of a walking stick for older people and features an integrated digital communications and entertainment function. The clou: If the E-Stick is inserted into its charger, then data can be downloaded while its batteries are charging – this could be anything from favorite music, emergency contacts or medication info. Back in 2003, when smartphones were not even or at least an idea, Sung’s student concept for the Kookmin University, Seoul, was what can be called a true innovation.

Career at IDEO, LUNAR DESIGN and Daylight – and some major Design Awards

“The E-stick was meant to go into production but was put on a hold due to other projects”, said Sung, today a designer for Daylight in San Francisco. “The iF DESIGN TALENT AWARD has opened many doors for me as a young designer and paved the way for my career!”

First award, then wanted young designer: Junggi started off right after winning the award at LG Electronics, then IDEO and later Lunar Design. Since 2013 he is creative director of Daylight. He was honored with numerous awards worldwide, among the one iF DESIGN AWARDS in 2008 and 2015, and an iF gold award in 2012 and 2015.

Overview of Junggi Sung’s most recent iF awards

liquor. The design's inspiration comes from the shape, structure and color of the main ingredient, rice – before and after milling the husk.
Rice Wine Bottle, iF DESIGN AWARD 2016

liquor. The design's inspiration comes from the shape, structure and color of the main ingredient, rice – before and after milling the husk.

Designed with restraint and sustainability in mind, Hyundai Motorstudio Collection expresses the ideal of creating simple and appropriate, yet unique offerings in everyday products: cup, tumbler, pencil cap / sharpener, stool. Reduced to their essence without waste, Hyundai Motorstudio Collection brings to life Hyundai Motor Company’s brand values of simplicity, creativity and caring.
Hyundai Motorstudio Collection, iF DESIGN AWARD 2015

Designed with restraint and sustainability in mind, Hyundai Motorstudio Collection expresses the ideal of creating simple and appropriate, yet unique offerings in everyday products: cup, tumbler, pencil cap / sharpener, stool. Reduced to their essence without waste, Hyundai Motorstudio Collection brings to life Hyundai Motor Company’s brand values of simplicity, creativity and caring.

Does the package have to be disposable? Hyundai Motorstudio Collection rethinks and questions the conventional idea of a product package. The spoon set package is an integrated case that considers further usability and functionality. The simple, unified form of each piece maintains a consistent look and feel.
Hyundai Motorstudio Collection, iF gold award 2015

Does the package have to be disposable? Hyundai Motorstudio Collection rethinks and questions the conventional idea of a product package. The spoon set package is an integrated case that considers further usability and functionality. The simple, unified form of each piece maintains a consistent look and feel.

Elastine is a shampoo and hair conditioner packaging with no color and no braille. Blind, low vision and colorblind people can easily distinguish each bottle. But really, Elastine works for everyone since each bottle can be differentiated by its distinct surface texture.
Elastine, iF gold award 2012

Elastine is a shampoo and hair conditioner packaging with no color and no braille. Blind, low vision and colorblind people can easily distinguish each bottle. But really, Elastine works for everyone since each bottle can be differentiated by its distinct surface texture.

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Watch the interview podcast below!

Podcast with Junggi Sung: From Design Talent to iF Juryman

Podcast with Junggi Sung: From Design Talent to iF Juryman

Korean Junggi Sung established a design career from Ideo to Daylight and joined the jury of the iF DESIGN AWARD 2019. Watch him talk about his journey!

Want to participate in the iF DESIGN TALENT AWARD as well?

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