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The trade show in Taiwan is one of the world’s leading platforms for business and innovation in the cycling industry. There are good reasons to add this event to your calendar.
There are many different motivations to ride the bike. And in the light of coronavirus, it seems more reasonable than ever to do so in order to minimize the risk of infection. Bike riding is also recreation, fitness and – recently boosted by pop up bikes lanes in many European cities – a way to relieve public transportation and to reduce vehicle emissions. There are many people who would probably agree that cycling is not just sports, it’s a question of attitude.
A place where you can find this spirit is the TAIPEI CYCLE Show in Taiwan. Originally, it was a spin-off from the Taipei Sporting Goods Show which began in the 1970s. In 1988 TAIPEI CYCLE became an individual show and today the event is – according to the organizer Taiwan External Trade Development Council (TAITRA) – the world’s second-leading platform for business and innovation in the cycling industry. In 2019, more than 1,100 exhibitors spread over approximately 3,300 booths from which international booths made up nearly 27 percent of the total.
The spectrum of exhibitors at the TAIPEI CYCLE Show includes those ones of bicycle supply chains, international brands, e-bikes and drive units, cycling lifestyle and fashion. For 2021, they all will benefit from even more space since a new hall opened at Nangang Exhibition Center this year. Combined with the spaces already available in Hall 1, the total capacity will be more than 4,000 booths.
TAIPEI CYCLE's 'Industry Series' brings you the latest design innovations in the cycling industry. The first episode is about the new eONE-SIXTY of Merida. William Cheng, Senior Vice President of Merida, explains which latest standards are incorporated by eONE-SIXTY.
The reasons to participate in this gigantic trade show are clear and indisputable. The TAIPEI CYCLE Show gives an excellent platform for international exhibitors to showcase new products and to increase the chance to receive new orders from overseas. And even trade visitors profit from the TAIPEI CYCLE Show as one of the most important business-to-business cycles shows in the world. They all can mingle and meet up with clients.
Norbert Haller is iF juror and Managing Director of IDberlin. The design and development office for electric vehicles was founded in Berlin, Germany, in 2012 and has since then accessed the TAIPEI CYCLE Show eight times as trade visitor. Norbert is impressed by its networking character: “The TAIPEI CYCLE Show is an important part of our trade show calendar. It offers a perfect platform to exchange ideas with manufacturers and producers from all over the world."
Both exhibitors and non-exhibitors of the show have the chance to take part in the TAIPEI CYCLE d&i awards, a design competition that is implemented by iF Design. It welcomes creative talents presenting innovations to an international audience since 2012. The continuous interest of international applicants shows the success of the TAIPEI CYCLE d&i awards. Ting-Yu Hsieh, project manager at TAITRA, says: “We can see that the ratio of international applications for TAIPEI CYCLE d&i awards is around 29 percent for the past five years.”
There is good reason for design studios and manufacturers to apply for the TAIPEI CYCLE d&i awards. Award winners are showcased, for example, on TAIPEI CYCLE’s official website, on Facebook and recently in a virtual reality exhibition. TAITRA’s project manager Ting-Yu Hsieh explains: “Covid-19 has inspired us to provide more online services for our exhibitors and award winners.”
There is no question that the pandemic calls for technological strategies for both the cycling and exhibition industry. The TAIPEI CYCLE Show is already in the process of further expanding services to exhibitors and buyers. The organizers take a major step towards digitalizing the show for next year. In 2021, the event will take place on March 3 to 6. The new concept will include online videos, seminars, and one-to-one procurement meetings. “Our guiding principle is be online, merge offline,” says TAITRA’s project manager Ting-Yu Hsieh and continues “We hope that we can provide a truly comprehensive platform with modern MarTech where the cycling industry gathers at all times.”