Hospitality Design Trends: Celebrating Tradition and Nature
What is up-to-date when it comes to hospitality trends always depends on and derives from the modern travellers - what do they prefer, what do they need and how to make them feel 'at home'? Design studios rely on case studies, bigger hotel chains analyze the habitats of their guests and come up with new ideas. Whether it is new materials, sustainability in all its forms or just new interpretations of the idea of 'hospitality'. How all this ends up in modern hotel design trends can best be shown by diving into this year's iF DESIGN AWARD 2020 winners.
As a plus, we asked two iF jurors of the Discipline Architecture and Interior Design, what they looked for and what trends they observed!
Hyper-local and Indoor-meets-Outdoor: iF gold award 2020
At this year's iF DESIGN AWARD, plenty modern hotels, spas and guest villages were honored in the Disciplines Architecture and Interior Architecture. Two of them have even been honored with an iF gold award: Origin Villa by kooo architects and ONSEN RYOKAN YUEN SHINJUKU by UDS Ltd. Both show two major hospitality trends - the hyper-local design and the idea of indoor meets outddor, incorporating the landscape into the interior.
ONSEN RYOKAN YUEN SHINJUKU by UDS. Ltd.
YUEN Shinjuku is a modern and urban version of the traditional Japanese Ryokan - the traditional Japanese hotel, that typically feature tatami-matted rooms or communal baths. For the ONSEN RYOKAN YUEN SHINJUKU, the essential features of Ryokan were extracted and “edited” it to fit the practical needs of modern travellers.
While the front facade is that of a very traditional Ryokan the traditional design begins to gradually blend and shift to modern contemporary design as the guest proceeds towards the lobby and on to the guestroom. This transition is intended to be very subtle and natural so that the whole experience is comfortable and memorable, while being authentically Japanese.
Origin Villa - The "empty nest" village by koo architects
The Origin Villa by koo architects is an exmple of how to imploement the landscape into the architecture. It was commissioned to dismantle six buildings in a rural “empty nest” village in Tonglu, China, and to rebuild as a new retreat village.
The architects used different local materials, such as bamboo, red bricks, stone, and carbonized wood, to highlight each building’s unique site situation and interior. Each guest room has a unique look, incorporating the outside nature to increase
The whole project underlines a major trend: Blending landscape and (interior) architecture. By doing so, a special new perspective on both worlds - architecture and nature/landscape - is achieved beautifully!
Architecture and Interior Design belong to the most exciting and future-driven Disciplines of the iF DESIGN AWARD. At this year's jury session in Hamburg, we asked the jurors what they think about the entries and what tendencies in design they noticed.
"The best interiors are the ones that help us to live our lives, that give something back to us, that have atmosphere. To actually enjoy staying there!"
Charles O. Jobdesign & architecture, Zurich, Switzerland
"It was also a big chance to see all these projects that come in and really are well-thought out about new ways of living, of building – it’s all about sustainability and new materials!"
Jutta Wernernomad, Hamburg, Germany
Awarded Hotel and Guest Room Architecture and Interior Designs
What is striking about all honored projects in archgitecture and interior design is the dedication to tradition and nature. How to incorporate hotel traditions of a country for modern travellers? How to find a way that helps balance the digital and real world with the help of natural landscape surroundings? See below how the winners of the iF DESIGN AWARD 2020 developed their solutions and get inspired by design teams such as Truconst, Design Group Italia or THE_SYSTEM LAB.
The Retreat at Blue Lagoon Iceland by Design Group Italia
The Retreat was envisioned as a home away home on an island at the edge of the Arctic Circle, a place where guests can disengage from their saturated everyday lives and feel connected to nature.
Hill Wind Hotel & Resort by Truconst
Hill Wind is located in the beautiful mountains and lake light of Anji County. It is a secluded quiet dwelling full of artistic flavor and embracing natural scenery. According to the regional characteristics, the designer combines the local culture and historical context in the process of conception.
New Hotel Building in Hamburg’s HafenCity by ksg
On a high-profile corner, ksg planned the new Holiday Inn. The powerful structure of the façade and its sculptural design that results in a three-dimensional effect make the eight-storey hotel a great contribution to its context. The façade skilfully generates its tectonics from the stacking of the hotel rooms. The bricks enliven the façade with a vivid play of colours and highlights.
Interior Hotel Indigo Shanghai by Montaigne Design Consulting
Hotel Indigo Shanghai Jing'An breaks the usual patterns of color matching and decoration, granting the interior of the hotel an unparalleled sense of fashion. This approach of clash between art and fashion is a bold attempt in the interior design industry. As the city rapidly changes, so does the taste of its inhabitants and visitors, the customers now are eager for innovative experiences.
I meet Boutique Hotel by Chongqing Age Golden Harvest Art Design Co., Ltd
This project is located in the world's largest mountain city – Chongqing. The local buildings are largely built relying on mountains and the architectural features are extremely distinctive. In this project, the stairs and steps are regarded as the core design elements, and the space is built vertically to reproduce the special architectural culture connotation of Chongqing in the interior design.
KOSMOS by THE_SYSTEM LAB
Despite the differences in texture, the primitive (organic) form of architecture allows KOSMOS to blend into the primitiveness of the island. We hope that KOSMOS will become a valuable heritage that is recognized as a new community landmark and contributes to the local economy.