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Comfort Personal Beauty Care

Taking care of your body – and mind – is one of the biggest lifestyle trends these days. Lockdown has only accelerated this trend toward more conscious beauty care products, as evidenced by this year’s iF DESIGN AWARDS 2021.

One of the things the pandemic has shown us is how important personal beauty is to our bodies and overall well-being. As hairdressers and nail salons have had to close, people have made an immense effort to groom themselves (thanks, online tutorials!). Personal care and beauty have therefore seen a surge in popularity, and designers are taking this zeitgeist as an opportunity to come up with inventive ideas for a personalized beauty routine.

iF award-winning designs 2021

“The Bloom Slim” is a toothbrush sanitizer for a little more hygiene in your bathroom – and your mouth. It automatically sterilizes the brush every 6 hours and also offers a stylish design to store your toothbrush.
The Bloom Slim | Manufacturer: Shenzhen Yunding Information Technology Co., Ltd., Shenzhen, China

“The Bloom Slim” is a toothbrush sanitizer for a little more hygiene in your bathroom – and your mouth. It automatically sterilizes the brush every 6 hours and also offers a stylish design to store your toothbrush.

This sonic toothbrush ensures daily prophylaxis cleanliness, especially for complicated tooth positions, braces, implants, and sensitive gums. The brush head is equipped with fine filaments, which creates a hydrodynamic effect and avoids damaging implants, sensitive gums, or causing gum recession.
Hydrosonic Pro | Manufacturer: Curaprox AG, Kriens, Switzerland

This sonic toothbrush ensures daily prophylaxis cleanliness, especially for complicated tooth positions, braces, implants, and sensitive gums. The brush head is equipped with fine filaments, which creates a hydrodynamic effect and avoids damaging implants, sensitive gums, or causing gum recession.

This one-of-a-kind app acts as a digital service platform that analyzes your personalized data for the best possible beauty product shopping experience, matching your skin type, eye color and more.
Hitpan - Cosmetics and beauty creators for you | Manufacturer: HITPAN, Ulsan, South Korea

This one-of-a-kind app acts as a digital service platform that analyzes your personalized data for the best possible beauty product shopping experience, matching your skin type, eye color and more.

"OneBlade Pro" combines trimming, edging, and shaving in a single-blade hybrid razor with a fresh look and feel. The iconic T shape with elongated curved neck, rubber back and facetted sides provide confident handling - making the shave more precise.
Philips OneBlade Pro | Manufacturer: Philips, Eindhoven, Netherlands

"OneBlade Pro" combines trimming, edging, and shaving in a single-blade hybrid razor with a fresh look and feel. The iconic T shape with elongated curved neck, rubber back and facetted sides provide confident handling - making the shave more precise.

The “HANYUL Sustainable Campaign” promotes the use of eco-friendly packaging in beauty products and proposes fermented Yeoju brown rice as a sustainable material.
HANYUL Sustainable Campaign | Manufacturer: Amorepacific, Seoul, South Korea

The “HANYUL Sustainable Campaign” promotes the use of eco-friendly packaging in beauty products and proposes fermented Yeoju brown rice as a sustainable material.

“DIVE” is a practical beauty device for home use that offers four different elements for skin improvement.
DIVE | Manufacturer: ACT INTERNATIONAL Inc., Seongnam-si, Gyeonggi-do, South Korea

“DIVE” is a practical beauty device for home use that offers four different elements for skin improvement.

These interdental brushes come with a click-on system. The brushes can easily be changed and the holder is reusable. Moreover, the ergonomic shape makes it easy to clean both narrow and wide gaps.
CPS Prime | Manufacturer: Curaprox AG, Kriens, Switzerland

These interdental brushes come with a click-on system. The brushes can easily be changed and the holder is reusable. Moreover, the ergonomic shape makes it easy to clean both narrow and wide gaps.

The “SOOYOU BEAUTY SALON” in Harbin, China, speaks to the female customer with sensual curves and dynamic lines, providing a welcoming atmosphere for a beauty treatment.
SOOYOU BEAUTY SALON | Manufacturer: Mr. Guo, Harbin, China

The “SOOYOU BEAUTY SALON” in Harbin, China, speaks to the female customer with sensual curves and dynamic lines, providing a welcoming atmosphere for a beauty treatment.

"Ziggy Cup" is the only reusable menstrual cup that can be used during sex, providing mess-free period sex and up to 12 hours of comfort thanks to a leak-proof double rim and its extra-high capacity.
Ziggy Cup | Manufacturer: LELOi AB, Stockholm, Sweden

"Ziggy Cup" is the only reusable menstrual cup that can be used during sex, providing mess-free period sex and up to 12 hours of comfort thanks to a leak-proof double rim and its extra-high capacity.

As the name suggests, the “Skincare Shaver ES-MT21” is a 2-in-1 product that acts as both a shaver and a skincare product by applying lotion while shaving.
Skincare Shaver ES-MT21 | Manufacturer: Panasonic Corporation Appliances Company, Design Center, Kyoto, Japan

As the name suggests, the “Skincare Shaver ES-MT21” is a 2-in-1 product that acts as both a shaver and a skincare product by applying lotion while shaving.

This pocket shaver features a very compact design with a fully integrated protection cap. The form factor, elegance of classic foil shavers and cutting system for long and short hair make it very appealing for a younger audience.
Braun Pocket Shaver | Manufacturer: Procter & Gamble Service GmbH, Kronberg im Taunus, Germany

This pocket shaver features a very compact design with a fully integrated protection cap. The form factor, elegance of classic foil shavers and cutting system for long and short hair make it very appealing for a younger audience.

The “AYJ101-H Beauty Mirror” is a minimal design that will enhance every bathroom. Its multifunctional elements include an easily adjustable light ring and a small tray for the best possible makeup application.
AYJ101-H Beauty Mirror | Manufacturer: Guangdong Lehua Intelligent Sanitary Ware / ARROW Home Group Inc., Foshan, China

The “AYJ101-H Beauty Mirror” is a minimal design that will enhance every bathroom. Its multifunctional elements include an easily adjustable light ring and a small tray for the best possible makeup application.

The metal handle and cutting element of this water-resistant beard trimmer reflect a robust, powerful, masculine look and feel, enhanced by a harmonious color scheme. A rounded handle with a safe grip makes for easy maneuvering.
9000 Series | Manufacturer: Philips, Eindhoven, Netherlands

The metal handle and cutting element of this water-resistant beard trimmer reflect a robust, powerful, masculine look and feel, enhanced by a harmonious color scheme. A rounded handle with a safe grip makes for easy maneuvering.

"NEST Pro Set" is a toothbrush allowing a user to brush their teeth anywhere, keep the toothbrush sterile, and reduce the amount of toothpaste and plastics they use. It also comes with replaceable silicone heads, a brush stand with a built-in UV sterilizer, and a brush travel case with a UV sterilizer.
NEST Pro Set | Manufacturer: Nest Care, Inc. Wilmington, United States

"NEST Pro Set" is a toothbrush allowing a user to brush their teeth anywhere, keep the toothbrush sterile, and reduce the amount of toothpaste and plastics they use. It also comes with replaceable silicone heads, a brush stand with a built-in UV sterilizer, and a brush travel case with a UV sterilizer.

This makeup collection was developed for people who cannot easily apply makeup due to physical impairments. With the help of easy-to-use applicators with additional ergonomic support, it allows people to apply mascara and even eyeliner more easily.
Guide Beauty | Manufacturer: Guide Beauty, MA, United States

This makeup collection was developed for people who cannot easily apply makeup due to physical impairments. With the help of easy-to-use applicators with additional ergonomic support, it allows people to apply mascara and even eyeliner more easily.

“Le Renouveau Beauty Clinic” focuses on combining inner and outer beauty. It borrows its visual identity from traditional Chinese beauty procedures
Le Renouveau Beauty Clinic | Manufacturer: Le Renouveau Beauty Clinic, Taipei, Taiwan

“Le Renouveau Beauty Clinic” focuses on combining inner and outer beauty. It borrows its visual identity from traditional Chinese beauty procedures

This compact power toothbrush is battery operated and rechargeable. 3D spiral patterns on the handle make it more visually pleasing to look at and hold. It further comes with a soft travel case made of TPE material.
Philips One by Sonicare | Manufacturer: Philips, Eindhoven, Netherlands

This compact power toothbrush is battery operated and rechargeable. 3D spiral patterns on the handle make it more visually pleasing to look at and hold. It further comes with a soft travel case made of TPE material.

  • 01/17

From personal care products to beauty salons, while the beauty industry was all about looking good on the outside, product designers are placing more and more emphasis on inner beauty. The connection between beauty and (mental) health is finding its way into the industry. If everyone can be themselves and look their best, that's the ultimate goal.

By influencing beauty standards and body images in our society, the beauty industry has a huge responsibility to become more inclusive, diverse and environmentally friendly. The importance of sustainability is another welcome development: it's not just about the ingredients in creams and makeup, but also the materials used in products and the packaging. Designers are aware of this and are using this moment to create forward-looking products, as the winning products show.

Among the iF products honored this year, one might think that the Beauty / Care category only plays a prominent role in product design. We indeed see more and more personal care products that combine elegant design with a practical approach to beauty. But the fact is that the ever-elusive theme of beauty spans all disciplines: from communication to packaging to interior architecture. Whether it's an exciting new product for home use, an inventive mobile app, or a cleverly designed beauty salon to treat yourself, let's take a look at the many ways new inventions are beautifying our lives: 

Gold awarded: FIRST SHAVING SERIES ER-GK20 | Manufacturer: Panasonic Corporation Appliances Company, Design Center, Kyoto, Japan (see image above) This body trimmer and facial shaver is a gold award-winning design that enhances the grooming experience for young people through an easy-to-use application and a playful take in a variety of bright colors.


One of the many inspiring beauty designs is the easy-to-use “FIRST SHAVING SERIES ER-GK20” body trimmer and facial shaver, which won gold. Its sleek design is miles away from an ordinary razor and adds color to any bathroom. “DIVE” is another practical beauty device on the cutting edge of technological possibilities, which allows you to apply various effects to your skin even at home, for example, for a facelift. “Guide Beauty” is an inspiring makeup collection that strives for more inclusion and allows anyone to apply makeup, even with a physical handicap. Another great idea: the service platform “Hitpan” helps people buy the right products based on their personal preferences, using AI and Big Data. All this shows that the beauty industry is ripe for a long-overdue overhaul – customers are demanding it and designers drive this positive evolution with innovative ideas.

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(published in July 2021)