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Braun Celebrates 100 Years of Innovative and Timeless Design

The success of this traditional design brand from Germany is reflected in the iF award history – and even related to the iF company’s foundation.

We are happy to congratulate the German electronics manufacturer Braun GmbH for its 100th anniversary as an internationally successful design brand. Braun's product classics, ranging from shavers to coffee makers and hand blenders, are a tradition in many households. They guarantee the company's market success and follow the founding principles: Good design for a better future.

100 years of Braun’s excellent design is also reflected in the iF award history. The company from Schwalbach has been taking part in the iF DESIGN AWARD for more than 65 years now. In this time, Braun has won 375 iF awards. Their outstanding design achievements are even represented in the ranking lists of the iF WORLD DESIGN INDEX. For example, Braun is among the iF top 25 European labels and among the iF top 25 labels in the health and medical sector, both valuated between 2016 and 2020.

iF awarded design classics by Braun

<b>Elektro-Trockenrasierer BRAUN 300 DE LUXE</b> - electric dry shaver<br />Design: not announced<br />iF product design award 1954

Elektro-Trockenrasierer BRAUN 300 DE LUXE - electric dry shaver
Design: not announced
iF product design award 1954

<b>Braun-Radio-Phono-Kombination SK4</b> - Radio/Phonograph combination<br />Design: Dieter Rams<br />iF product design award 1957

Braun-Radio-Phono-Kombination SK4 - Radio/Phonograph combination
Design: Dieter Rams
iF product design award 1957

<b>HiFi Anlage, studio 5000 Plattenspieler</b> - hi-fi system/record player<br />Design: not announced<br />iF product design award 1970

HiFi Anlage, studio 5000 Plattenspieler - hi-fi system/record player
Design: not announced
iF product design award 1970

<b>Haartrockner, HLD 231, black</b> - hairdryer<br />Design: not announced<br />iF product design award 1971

Haartrockner, HLD 231, black - hairdryer
Design: not announced
iF product design award 1971

<b>Haartrockner HLD4</b> - hairdryer<br />Design: Dieter Rams<br />iF product design award 1971

Haartrockner HLD4 - hairdryer
Design: Dieter Rams
iF product design award 1971

<b>Braun Citruspresse MPZ2</b> - lemon squeezer<br />Design: not announced<br />iF product design award 1972

Braun Citruspresse MPZ2 - lemon squeezer
Design: not announced
iF product design award 1972

<b>Elektrorasierer “Braun Intercontinental”</b> - electric shaver<br />Design: not announced<br />iF product design award 1973

Elektrorasierer “Braun Intercontinental” - electric shaver
Design: not announced
iF product design award 1973

<b>Braun Control ET44 Taschenrechner</b> - calculator<br />Design: Braun Produktgestaltung / Dieter Rams, Dietrich Lubs<br />iF product design award 1977

Braun Control ET44 Taschenrechner - calculator
Design: Braun Produktgestaltung / Dieter Rams, Dietrich Lubs
iF product design award 1977

<b>HiFi Stereo-Anlage “atelier2 kristallgrau</b> - hi-fi system<br />Design: Braun Produktgestaltung / Peter Hartwein<br />iF product design award 1984

HiFi Stereo-Anlage “atelier2 kristallgrau - hi-fi system
Design: Braun Produktgestaltung / Peter Hartwein
iF product design award 1984

<b>MultiQuick 9</b> - hand blender<br />Design: Braun Design Team<br />iF DESIGN AWARD 2017

MultiQuick 9 - hand blender
Design: Braun Design Team
iF DESIGN AWARD 2017

<b>Braun Audio LE Series</b></a> - speaker<br />Design: Braun Design Team<br />iF gold award 2020

Braun Audio LE Series - speaker
Design: Braun Design Team
iF gold award 2020

  • 01/11

Braun’s products are characterized by an intuitive, useful and durable design. This is made possible by the close cooperation between engineers and well-known designers. The industrial designer Dieter Rams, in particular, became a leading designer who developed Braun's memorable design language for over 30 years and defined ten principles for good design. Rams’ theses have influenced generations of designers as well as brands, including Apple. "That helped us find our roots again", Prof. Oliver Grabes, Design Director at Braun and former iF juror, said in an interview with ndion. Under Grabes management, Braun celebrated its comeback into the audio sector with Braun Audio LE Series that received an iF gold award 2020.

Another former Braun designer is Wilhelm Wagenfeld who has even a special relation to iF: He wrote an inspiring opening address for its foundation in 1953, which many designers have been using as a credo in their work until today.

In this anniversary year, the traditional brand is looking to the past, but also very much to the future. According to the company, the focus is on continuing to develop products with timeless aesthetics that simplify life and have a long service life. We are looking forward to how Braun will take its path to a sustainable future.


Related links:

Design by Braun selected by Franco Clivio
Award-winning designs by Dieter Rams
Wilhelm Wagenfeld: Thoughts and Experiences of the Industrial Designer


(published in February 2021)