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Torino Graphic Days

11 Oct - 14 Oct 2018 / Toolbox Coworking, Via Agostino da Montefeltro, 2, Torino, IT

Graphic design has a dual nature: it mixes rigour with experimentation and creativity to create an ever evolving scenario. Torino Graphic Days Vol.03 visual identity is meant to enhance and to examine this dual inclination through an experimental approach, using a playful tone. This project mixes the softness and the polychromy of the moving shapes and the accuracy of the GT America typeface, designed by Noël Leu and Seb McLauchlan — both designers at Grilli Type independent Swiss type foundry — merging a rigid design methodology with research and lightness.