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ABC. Avantgarde - Bauhaus - Corporate Design

06 Sep - 02 Feb 2020 / Gutenberg-Museum, Museum für Buch-, Druck- und Schriftgeschichte, Liebfrauenplatz 5, Mainz, DE

The Mainz Gutenberg Museum, Weltmuseum der Druckkunst, highlights the Bauhaus typography, which has revolutionized graphic and communication design and continues to influence it worldwide. The exhibition "ABC - Avantgarde - Bauhaus - Corporate Design" shows the prerequisites and different phases of the development of the "Bauhaus typography", as it first emerged in Weimar and especially between 1925 and 1932 at the new location in Dessau. Above all, the artistic quality and originality of the illustrated typographic designs and products are surprising and form a focal point of the exhibition, which documents the creative-creative potential as well as the functional significance of the Grotesk-Schrift at the Bauhaus - and far beyond.