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Every year, the iF DESIGN AWARD identifies outstanding design, its relevance for business and everyday life and awards one of the most important seals of quality in the world.
Awarded in Germany since 1953, the iF label is a reliable sign of good design for consumers as well as the design community.
Designers, manufacturers, architects and interior designers who want their products or projects evaluated by internationally recognized design experts have been turning to the iF DESIGN AWARD for decades. They do so to prove that their company puts design in the focus of its business and to attract international attention. Winning an iF DESIGN AWARD will help you stand out from the competition, elevate your branding and reach new target groups.
Find out more about how you can benefit and about this year’s improvements below.
Find out what an iF DESIGN AWARD can do for you and make your business stand out!
This year, the iF DESIGN AWARD has undergone the biggest makeover that it has had in years. We have changed the jury process, the criteria, added disciplines, benefits and will now provide useful feedback to all participants.
In our second live webinar (12 November) Project Director Frank Zierenberg talked about the new evaluation criteria of the iF DESIGN AWARD 2021 and explained how to best present entries to the jury.
In our first live webinar (16 October) Project Director Frank Zierenberg gave practical tips on the registration for the iF DESIGN AWARD 2021.
Click on the link below and watch the videos in full length as well as a short tutorial on the registration process itself.
The jury will use the updated criteria (Idea, Form, Function, Differentiation, Impact) developed with international design experts to evaluate the entries. Based on these criteria, the jurors will award points for the individual aspects of each entry and provide the participants with informative feedback.
Early bird registration: TWO FOR ONE Special available until 26 June (first period)!
Regualar registration: TWO FOR ONE Special available until 30 October (second period)!
Last chance registration
Jurystep 1: Online Preselection
Results of the Online Preselection will be communicated
Shipment of selected entries to the Final Jury
Jurystep 2: Final Jury at Messe Berlin, Germany
Winners Publicaton | iF WORLD DESIGN GUIDE, press releases, social media, newsletter
Awards ceremony | iF design award night at Friedrichstadt-Palast in Berlin, Germany
The registration fee applies to all disciplines:
Registration by 26 June 2020: EUR 250
Registration by 30 October 2020: EUR 350
Registration by 1 December 2020: EUR 450
**SPECIAL "TWO FOR ONE" OFFER:** Register two entries within one application period (until 26 June or 30 October) and only pay one registration fee.
**The registration fee has to be paid to participate. It covers the costs for the organization and execution of the online preselection.**
All disciplines: EUR 200
The jury fee has to be paid for each entry selected in the online preselection for the final jury. Participation in the final jury is mandatory. The jury fee includes organization and assessment process. The participant must pay all transport, customs and insurance fees.
|Discipline||Benefits for winners|
|Product / Packaging||EUR 2,700|
User Experience (UX)
User Interface (UI)
This fee is a mandatory fee for each awarded entry.
The entries selected by the jury will receive the iF DESIGN AWARD. Upon the granting of the award, award winners are obliged to accept the 'winners' package and to pay the relevant fee listed above. All fees are listed as net amounts. VAT may have to be added depending on the type of service and on the participant’s place of residence.
You have to register online. The online preselection is a digital assessment by our jurors.
This information is important for each entry:
Within 14 days after submission of the online registration you will receive the invoice of the registration fee. After receipt of the invoice you can pay via bank transfer or credit card payment.
Unfortunately, we can not accept any CHINESE CHARACTERS. Please change all data to English language, otherwise we are not able to process your registration any further.
Entries must be less than two years old at the date of registration or must be launched, published or realized in the award year. Future-oriented, professional concepts and studies whose implementation is not planned or expected can be entered in discipline Professional Concept.
The iF DESIGN AWARD is open for professionals only. Student concepts are not eligible. As student you can participate in the iF DESIGN TALENT AWARD. The participation is free of charge.
Please send us an email with your entry-ID. We will cancel the entry for you.
According to our terms you can cancel within 14 days after submission of your online registration for free. Please see also our terms, point 3: https://ifworlddesignguide.com/terms . After this date we will charge 100% of the registration fee as cancellation fee.
Important: If you are a finalist (your entry has passed the online preselection successfully) and your entry will be judged in the final jury, the entry can not be cancelled anymore.
A product series can be registered as one entry. All elements of the series must be available to the jury. At least one element must be submitted as an original product; further elements can be submitted in print format (brochure or charts/boards) or on request with digital media. In addition, please enter the following information in the online registration form:
Please keep in mind, that the weaker/weakest part of a series might decide, if the series will be awarded. So the series should have a very consistent design quality. If this is not the case it might be better to submit individual elements of the series as single entries.
If you register a series and one or more individual elements of the series as single entries, you do not have to ship an extra product for the individual entry, since you will need to send the product as part of the series anyway.
You can also submit prototypes or digital media presentations (PDF and/or video link).
Experience with the judges has shown that the closer your entry is to the final product, the better are your chances. Therefore a non-working model usually has fewer chances to win than a working prototype. The final product is always the best.
Yes you can! Please feel free to register the product for the iF DESIGN AWARD.
All registrations will be treated confidential. The online preselection and the jury session itself are not open to the public. All jury members are requested to treat the entries confidential. After the online preselection all finalists will be published in an own collection on the iF WORLD DESIGN GUIDE until the result of the final jury. If you do not want to be part of it, please send an email to firstname.lastname@example.org. After the jury session, we will publish all award winners. Non-winning entries will not be published at all. If you want an awarded entry not to be published, please send us an email and we will find a solution – email@example.com
The number of characters is limited to 650 characters including spaces and punctuation marks. Therefore concentrate on the main innovation. What makes your entry special and different (to the competitors)? What makes it relevant? Do not write anything about the quality of the design (as this is up to the jury to decide). Keep in mind that the entry will be there (either virtual or physically) for the jury to judge, so do not say anything that the jury can see already by looking at the entry. Tell them something they cannot see (technical features, patents, production methods, innovative construction). Usually it does not help to write anything on the design process (inspiration, thoughts, method). This of course depends on the entry, but either these things are transported without words, or are not relevant for the decision of the jury.
You should create one “my iF” account for each client. To explain why and how exactly you should do it, we would like to give you a little bit more background: For each registration there are different roles/addresses:
In general all roles/addresses can but do not have to be different. All roles/addresses consist of a postal address as well as a contact person (phone, email). All the communication concerning the award is done with the participant mostly via email. The invoice is sent via email to the contact person of the invoice recipient. The legal contract is between iF and the participant.
You can edit and change the text and image data of your entry in your my iF user account until the final registration deadline. All data fields you can edit are white. The ones you cannot edit are grey. If you need to change data of a grey field, please contact iF to do it for you.
After the final registration deadline you can not change the data yourself anymore, but you can request the change via email firstname.lastname@example.org.
You will receive the invoice for the registration fee within two weeks after submission of your online registration via email. In addition you can download it in your my iF user account at section INVOICES. After the receipt of the invoice you can pay via bank transfer or credit card payment. Important: Please use the invoice number and customer number as payment reference. Both numbers will be stated on the invoice.
You will receive the invoice for the jury fee at the beginning of February. Please keep in mind the same process than before.
The bank information is shown on the invoice.
Full name of bank: Norddeutsche Landesbank Hannover
Address: Georgsplatz 1, 30159 Hannover, Germany
IBAN: DE26 2505 0000 0101 4537 69
Bank No. (BLZ): 250 500 00
Account No.: 0101 453 769
BIC/SWIFT-Code No.: NOLA DE 2HXXX
Beneficiary name: iF International Forum Design GmbH
Important: Please note the invoice No. and your customer No. as reference for your payment
As soon as we have received your payment, the invoice in your my iF user account will switch from OUTSTANDING INVOICES to ARCHIVE.
Our invoices have a payment deadline of 14 days. If we have not received your payment within 2 weeks after the payment deadline (so 4 weeks after we have written the invoice) we will send out a dunning letter. If you are unsure, if we have received the payment, please feel free to contact us.
Yes. The award winning fee is mandatory for all award winners for every awarded entry. The fee is part of the terms of participation which you have noted and accepted when submitting your online registration. The fee includes a variety of services for winners. Check out your benefits: https://ifworlddesignguide.com/awards/if-design-award-2021#benefits-for-winners
You can not change the address yourself. iF has to do it for you. Please send an email to email@example.com
You can pay in a different currency than Euro per bank transfer or per credit card. Once you have received the invoice you will find a link to my iF for the credit card payment. When paying, just convert the amount on the invoice into your currency with the course on the day of payment.
The award should be more eco-friendly: so the carbon footprint of the iF DESIGN AWARD will be reduced by up to 50%, because only 50% of the entries will have to be shipped to Germany.
Yes, independent international experts will use our new digital jury tool to select the best 50% of all entries as finalists for the jury. Finalists will be published and will receive five ranking points.
Our newly developed criteria system with scores for five main criteria with additional sub-criteria and a resulting total score will enable a more objective and consistent judging. Entries are more comparable now - even across different disciplines.
A new developed scorecard with five main criteria and additional sub-criteria is the basis to score each entry. Scores will be used to choose the finalists and will be passed on to the participants.
Entries that pass the online preselection successfully are part of the final jury. Only those companies have to ship their products. If so, you will be informed with the result of the online preselection.
In general you can say, that all entries have been extensively reviewed by independent experts. All entries which are very well done and which are fulfilling the evaluation criteria win an iF award.
The iF gold awards are very limited and the most outstanding entries out of all awarded entries. This is the highest level and they are pointing the way of the newest design trends.
In order to be entitled to carry the iF winners logo, the product itself cannot be changed in any way in one or more of the following aspects:
Please contact the award team at firstname.lastname@example.org and we will add the new brand name within your presentation.
You can not change the data yourself anymore. iF will do it for you. Please send an email with the updated data to email@example.com.
You can order additional display certificates (21 cm x 21 cm aluminum brushed display) and iF gold award trophies (for iF gold award winners only) by charge. Paper certificates can not be ordered, but you can download a printable PDF file in your my iF entry overview. Orders are possible by advance payment only. Production and shipping time may take up to 4 weeks in total. You will find the order form in your my iF user account, section BENEFITS.
Each entry will be judged according to a scorecard and you as a participant will be given insight into the jury’s judgement.
Yes. All participants get an invitation. However, be quick: The seats are strictly limited and you have to register early. You also have to pay the ticket price contrary to those who have been honored. Read all about the award night here: https://ifworlddesignguide.com/awards/participate/if-design-award-2021
iF is made by people for people. That's why it's so important to us to maintain a close, personal relationship with our participants. We make sure that you can always contact us if you have any questions or comments. Our head office is able to serve you in German or English, while our other branch offices also use their regional language. We look forward to hearing from you!