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In Memory of Annemieke

The iF team was surprised and sad to hear of the death of Annemieke Strous, who we have known for years and consider to be part of the iF family. Annemieke worked at Philips for many years. With her team of colleagues, she optimized and coordinated design award participation for the company. But Annemieke meant so much more to us. She was a kind and trustworthy partner. She was a friend, a woman you could count on for constructive criticism and an openness towards topics of all kinds.

Everyone who knew Annemieke liked her. Humorous, energetic, and sympathetic, with a can-do attitude. Every conversation with her was a joy and something to look forward to. Last year, in celebration of the 90th anniversary of Philips Design, we invited the entire design team onto the stage – and Annemieke with them. She actually hated that kind of attention. But I'm glad that we did after all, because it gave us a moment to remember her by.

Our thoughts are with her family in the coming days.