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BMW Group Designworks USA

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Creative Status

  • iF awards 21

iF Ranking 2016

  • 2016 Position 57

BMW Group Designworks USA


DesignworksUSA is a global design consultancy based in Newbury Park, California, United States, with design studios in Munich, Germany and Singapore. Established independently in 1972 by Charles Pelly, it was acquired by BMW in 1995 and is now a wholly owned subsidiary of BMW Group. Its current president is Laurenz Schaffer.


DesignworksUSA is a global design consultancy based in Newbury Park, California, United States, with design studios in Munich, Germany and Singapore. Established independently in 1972 by Charles Pelly, it was acquired by BMW in 1995 and is now a wholly owned subsidiary of BMW Group. Its current president is Laurenz Schaffer.

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