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Alain Lee

PEGACASA, Taipei, Taiwan

Award Participations

  • COMPUTEX d&i awards 2017
  • iF concept design award 2013


Alain Lee worked as the assistant manager of marketing & planning at Eslite as a young man. Later, he studied abroad in France and obtained a master's degree in design. He joined ASUS after returning to Taiwan in 2001 and led the design team in winning the four most famous industrial design awards in the world (iF DESIGN AWARD, red dot design award, IDEA Design Award and GOOD Design Award). In 2008, Alain joined the group chair Tze-hsien Tung to establish the PEGACASA team. Besides the main production line of IT accessories, he also led the R&D team for non-IT products, such as household appliances, fashion accessories, industrial equipment, vehicle accessories and more, in order to promote the versatile development of the group. (March 2017)